July 23 - 29, 2012 Vol. 15 — No. 14

Top Stories

  • Lenovo signing on as NFL’s official PC supplier

    Lenovo has signed on as the NFL’s newest corporate sponsor in a three-year deal making it the league’s official PC supplier. Lenovo will launch the agreement this week with an employee event at the PNC Arena in Raleigh, featuring NFL names including Jerry Rice and DeAngelo Williams.

  • Visa goes for gold

    Visa executives pulled back the curtain on their marketing efforts ahead of the London Games to reveal what it takes to design the creative, select the athletes and develop an on-site activation plan that allows the company to reap the rewards of its $100 million Olympic sponsorship.

  • Comcast authentication rates soar

    Early returns suggest that Comcast’s plans to authenticate the London Olympics — making sure the Games’ online feeds are available only to cable and satellite subscribers — will be the cable industry’s most successful verification process to date.

  • Brooklyn Nets, Barclays Center sign AmEx

    American Express has become a founding partner of the Brooklyn Nets and their new arena after signing a five-year deal. Industry sources valued the agreement at more than $2 million annually.

  • Charter school fund finds its champion

    At a reception to celebrate a Philadelphia charter school’s first year in a building funded through an unprecedented investment fund that bears Andre Agassi’s name, the retired tennis icon repeated what has become his gospel over the last decade, a belief that well-run charter schools — funded publicly but operated privately — are the best bet for turning around a flagging education system.

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