Space: The next frontier in sponsorship? From The Executive Editor: NHL advantage Cartoon: Horn of plenty From the Field of Social Media Cartoon: Hungry for ratings From The Executive Editor: Disruptions Golf’s outreach to women will continue From The Executive Editor: Glenn Wong Wong’s jobs span sports business Cartoon: Crossover appeal
SBJ/July 2-8, 2012/Opinion
Midyear box score: The most-read SBJ, SBD stories online
Published July 2, 2012, Page 24
Forty Under 40 — March 12: Our annual list of the successful young talent in the business is consistently among the best-read stories of the year, and this year is no different.
|The deal involves Oklahoma programming on FS Southwest and FS Oklahoma RSNs.
Wozniacki Strips Down For Underwear, Bra Line — June 4: This story, which showcased Wozniacki becoming one of the few female athletes to develop an underwear line and do a subsequent ad campaign, caught fire on Twitter, which pushed it into our top five.
Conference Attendance By School — Jan. 2: Proving the constant need for research numbers, this data showed the school-by-school average football attendance over a three-year trend for the top six conferences. Hint: The top school averaged 112,179 fans a game in 2011.
NBC Sports Net Ratings Slow Out Of The Gate — Feb. 20: One of the first extensive examinations of ratings and viewership of NBC Sports Network got a number of people talking — and click-thrus — as it offered an inside glimpse of the strategy to broaden the NBC Sports umbrella under new Chairman Mark Lazarus.
Ohio St. Tops Spring Game Attendance For BCS Schools; Oregon Sets New Pac-12 Record — May 8: Continuing the appetite for college data, this research showcased spring football attendance and showed that Ohio State led all BCS conference schools in spring game attendance this year with 81,112. It marked the first time Urban Meyer appeared on the sideline as Ohio State coach.
Yahoo Again Tops Latest ComScore Rankings, While ESPN Falls To Third — Feb. 8: Yahoo Sports again earned the top spot on comScore’s monthly rankings of U.S. online sports destinations, but the bigger story was the fall of ESPN.com to the third slot, behind FoxSports.com. The shift marked ESPN’s first month outside the top two positions in more than four years.
|A Newsweek story in January examined the growth of ESPN into a dynasty.
Newsweek Questions Whether ESPN Has Become Too Big For Its Own Good — Jan. 18: A look by the venerable newsweekly into the state of ESPN lands in our top five, as Nick Summers concluded that, having played the “underdog for the first half of its corporate lifetime, ESPN has, to many, become the dynasty it feels good to root against.” Proof, perhaps, to this story’s appeal.
Overall, a pretty mild start of the year, with few of the significant stories that filled news cycles last year. That will likely change with the Olympics upon us. So, catch a breath, have a safe and happy July Fourth holiday, and we’ll review this list in six months at year’s end.
Abraham D. Madkour can be reached at email@example.com.