Archey returning to Kentucky with JMI Atlantic 10 campaign stars early birds Good Luck: ADs have new ally at NCAA NCAA to assist families with travel Logo makeover: Everyone gets a trophy IMG College taps Pernetti ‘What is the Big East?’ Fox Sports close to Georgetown deal Assistance funds pay tab to insure stars Few players have collected from policies
Upcoming Conferences and Events
SBJ/July 2-8, 2012/Colleges
Collegiate Licensing Co. adds Virginia Tech to client roster
Published July 2, 2012, Page 3
An IMG College company, CLC will serve as the Hokies’ licensing agent, managing and protecting the school’s marks, beginning this week. Virginia Tech previously had handled its licensing in-house.
“CLC will help us grow royalties through unique programs and increased visibility,” said Locke White, Virginia Tech’s director of licensing. “Aligning with CLC will allow the university to tap into the resources necessary to elevate our trademark licensing program.”
The Hokies also have their multimedia rights with IMG College.