CFP picks firms to run events Learfield still a ‘growth story’ Big South signs sponsors Utz, Kangaroo Schools turn to FanGauge for deeper data ASU draws on NFL experience Retailers buy into CLC platform At IMG College, bold plans IMG College will sell Harvard sponsorships Conference TV roundup SEC schools prep for network launch
Upcoming Conferences and Events
SBJ/July 2-8, 2012/Colleges
Collegiate Licensing Co. adds Virginia Tech to client roster
Published July 2, 2012, Page 3
An IMG College company, CLC will serve as the Hokies’ licensing agent, managing and protecting the school’s marks, beginning this week. Virginia Tech previously had handled its licensing in-house.
“CLC will help us grow royalties through unique programs and increased visibility,” said Locke White, Virginia Tech’s director of licensing. “Aligning with CLC will allow the university to tap into the resources necessary to elevate our trademark licensing program.”
The Hokies also have their multimedia rights with IMG College.