Temple’s rights go to Learfield ACC, Food Lion add twist to tourney Answering Final Four capacity questions College football sees rise at gate GM, Mercedes buy into Pac-12 shows For Nelligan, Learfield delivers ND renovation goes beyond athletics CFP inks hospitality deals FSU's Wilcox weathers 'surreal' year Dinner leads Jenkins into college space
Upcoming Conferences and Events
SBJ/July 2-8, 2012/Colleges
Collegiate Licensing Co. adds Virginia Tech to client roster
Published July 2, 2012, Page 3
An IMG College company, CLC will serve as the Hokies’ licensing agent, managing and protecting the school’s marks, beginning this week. Virginia Tech previously had handled its licensing in-house.
“CLC will help us grow royalties through unique programs and increased visibility,” said Locke White, Virginia Tech’s director of licensing. “Aligning with CLC will allow the university to tap into the resources necessary to elevate our trademark licensing program.”
The Hokies also have their multimedia rights with IMG College.