Learfield, IMG College party on AT&T amps up coverage for Final Four Will Pac-12 blow up rights model? Pac-12 would build familiar structure Sidearm Sports adding Learfield schools State Farm stays in hoops Courtside popping for NCAA sponsors IMG College deepens ties with NCAA 7 questions for 7 ADs March Madness factoids
Upcoming Conferences and Events
SBJ/July 2-8, 2012/Colleges
Collegiate Licensing Co. adds Virginia Tech to client roster
Published July 2, 2012, Page 3
An IMG College company, CLC will serve as the Hokies’ licensing agent, managing and protecting the school’s marks, beginning this week. Virginia Tech previously had handled its licensing in-house.
“CLC will help us grow royalties through unique programs and increased visibility,” said Locke White, Virginia Tech’s director of licensing. “Aligning with CLC will allow the university to tap into the resources necessary to elevate our trademark licensing program.”
The Hokies also have their multimedia rights with IMG College.