‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/June 25-July 1, 2012/People and Pop CulturePrint All
Major League Baseball and the MLB Players Association named Dr. Jeffrey Anderson independent administrator of the Joint Drug Prevention and Treatment Program. Anderson is director of sports medicine and head team physician at the University of Connecticut.
The Los Angeles Dodgers named Bob Wolfe executive vice president. Wolfe was executive vice president for the Washington Nationals.
Georgia State University hired Matthew Newhouse as assistant athletic director for marketing. Newhouse was director of field marketing for GamePlan Financial Marketing.
Northeastern University hired Vincent Civian as associate director of leadership gifts for athletics. Civian was assistant director of the Old Dominion Athletic Foundation at Old Dominion University.
Northeastern State University hired Cedrique Flemming as assistant athletic director for media relations. Flemming was a media relations assistant at the University of Tulsa.
KnightFM named Daniel Waltenburg president and chief operating officer and Dennis Argyle chief financial officer.
The Detroit Lions hired Rob Wooley as director of community affairs and Detroit Lions Charities. Wooley was manager of cause marketing and community relations for the NHL.
The Football Bowl Association hired Wright Waters as executive director. Waters was formerly commissioner of the Sun Belt Conference.
The Chicago Bears promoted Chris Ballard to director of pro scouting and Marty Barrett to director of college scouting.
The Carolina Hurricanes promoted Ron Francis to vice president of hockey operations and Jason Karmanos to executive vice president and assistant general manager.
The Edmonton Oilers named Craig MacTavish senior vice president of hockey operations. MacTavish was head coach of the American Hockey League Chicago Wolves.
Evolution Group hired Omonuwa Obaseki as director of basketball operations.
ESPN named Monica Diaz vice president of diversity, inclusion and work life. Diaz was global diversity and inclusion director for Microsoft.
Fox Networks Group promoted Kelly Cline to executive vice president of business and legal affairs, entertainment for Fox Cable Networks; Matthew Bensen to FCN senior vice president of business and legal affairs, network distribution; and Phillip Gharabegian to FCN senior vice president of business and legal affairs, sports.
NBC Entertainment hired Robert Hayes as executive vice president of digital media. Hayes was chief operating officer for Iconic Entertainment.
News Corp. and ESPN announced that Peter Hutton is becoming ESPN Star Sports managing director, replacing Manu Sawhney, as part of News Corp.’s purchase of ESPN’s 50 percent equity in ESPN Star Sports. Sawhney will remain with the company until Aug. 31 to assist with the transition. Hutton was senior vice president of sports for Fox International Channels.
Front Row Motorsports named Michael Laheta director of marketing and business affairs and William Sturgill director of business development.
Fenway Sports Management and the Boston Red Sox hired Adam Grossman as senior vice president of marketing and brand development for both organizations. Grossman was senior vice president of public affairs for the Miami Dolphins.
Stadium Management Co. promoted Jim Burlew to general manager, Jeff Weber to facilities manager and Jim Douglass to director of sales.
Palace Sports and Entertainment hired Justin Trapp as director of advertising and promotions. Trapp was a senior copywriter for Minacs Marketing Solutions.
USA Track and Field hired Renee Chube Washington as chief operating officer. Washington was with Northrop Grumman Systems.
Sporting Goods and Apparel
Eddie Bauer hired Michael Egeck as president and chief executive officer. Egeck was chief executive officer for Hurley International.
Deckers Outdoor Corp. named David Powers president of direct to consumer, effective mid-August. Powers was vice president of global direct to consumer and licensed retail for Converse.
Hibbett Sports hired Scott Bowman as senior vice president and chief financial officer. Bowman will replace Gary Smith, who will retire, effective July 8.
Farmers Insurance hired Jared Melzer as sponsorships account manager.
The National Athletic Trainers’ Association named James Thornton president. Thornton is head athletic trainer and director of sports medicine and athletic training services at Clarion University.
Paciolan named Steve Demots senior vice president of sales. Demots was senior vice president of business development for Tickets.com.
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Photo by:MICKEY LOPRETI / FSU PHOTO SERVICES
Florida State University
Greed — greed will kill you. In this life I’ve learned, to be greedy, you’re destined to fail. In the business world, leave a little on the table; don’t be greedy. In your personal relationships, don’t be greedy. … In the business world, everybody treats the presidents and the vice presidents with respect and dignity. But how do you treat the secretary? The guy who parks your car? The little lady that pours water into the plants? How do you treat those people? That’s the true test of the character of a human being. In coaching, everybody treats the first team great, but you’re judged, in my mind, on how you treat the people that don’t play. How you treat those guys that don’t play is the secret. … What I’ve learned about building a team: You surround yourself with good people. You win with character, not characters — and there’s a helluva difference in that “s.”
Photo by:LARRY CANNER / NOTRE DAME OF MARYLAND UNIVERSITY
CBS Sports chairman
Notre Dame of Maryland University
A saying that you often hear in commencement speeches is, Step out of your comfort zone. Well, I have some news for you: Whether you want to or not, you’re going to be forced out of your comfort zone a lot in the coming years. Whether it’s in your job, your relationships, your finances, your housing or your lifestyle — trust me, you don’t need to strive to get out of your comfort zone; that zone will desert you often and without warning.
I love being out of my comfort zone because it makes you adapt, be creative and even take risks. But if you’re not prepared for it, it can really sidetrack you. It sounds counter-intuitive, but prepare to and expect to be out of your comfort zone and be ready to use that to your advantage. Because my dad was Jim McKay, legendary sports announcer, I knew from the age of 10 that I wanted to make my living in the world of sports television, and through some good fortune and a lot of hard work I was elevated regularly to positions where I was constantly out of my comfort zone. I was made vice president of programming at NBC Sports when I was 27 and was scared out of my mind for the better part of a year, but I don’t think anyone really knew it. …
You live in the greatest country in the world, and yes we are facing enormous challenges and what sometimes seem like insurmountable problems. Please don’t lose sight of those challenges, but also take the time to enjoy your friends, your family, your freedom, the outdoors, whatever you find pleasure and peace in. And keep your perspective. Believe me, things are never as bad or as good as they seem. Have a good laugh, play a practical joke on someone, have two desserts tonight or play the radio really loud in your car — but not when you’re filling up at a gas station, because that’s actually pretty annoying.
Green Bay Packers defensive coordinator
University of Mount Union
Talent alone is never enough. … Every year, countless hours and millions of dollars are spent on the [player] evaluation process trying to bring in the best prospects to aid your team. With the technology we have today, there’s a vast amount of information to deal with on every prospect. Yet every year, 50 percent of the first-round draft picks fail — so it becomes very obvious that the biggest, strongest, fastest players are not always the most productive players in the NFL. As you go through and observe this, you begin to realize that the intangibles of an individual are just as important, or even more important, than the talent. … A passionate person with a little bit of talent will almost always outperform a passive person with great talent.
Photo by:BRIAN SMITH PHOTOGRAPHY
Boston Red Sox president and CEO
I am pleased to share this day with you because it marks a milestone for both of us. For Fenway Park and the Red Sox, a 100th anniversary. For you, the culmination of 16 years of formal schooling. I use the word “milestone” deliberately. We are not at the end of the journey. Both Fenway Park and your education are works in progress.
For Fenway Park, there were days and years when the future of the park was in doubt. When we arrived 10 years ago, it was considered a relic. Its days were numbered. Few imagined it could reach its centennial. Of the six groups vying for ownership of the Red Sox, ours was the only one that wanted to save Fenway Park and not build another ballpark from scratch. With the help of the mayor and the community, we saved it, restored it, expanded it, improved it. As a result, Fenway Park celebrates its version of a commencement: the beginning of its next hundred years. Yes, I do think it has a chance to survive that long. …
To the Class of 2012, may Fenway Park and your Red Sox remain sources of enjoyment and inspiration as you continue to pursue your dreams, wherever they may take you. And yes, those good wishes not only include members of Red Sox Nation, but you folks from New York, New Jersey and other backwaters of the so-called Yankee Universe.
Photo by:ANDREW DADDIO
Green Bay Packers president and CEO
Don’t sweat the small stuff. Of course, that means the obvious. Don’t get furious when you get a speeding ticket, don’t be annoyed if your phone has no reception, and don’t get upset if you wait all day for the new “Glee” episode and it turns out to be a rerun. I admit: I’m a Gleek. But besides the obvious small stuff, I’ve learned that “Don’t sweat the small stuff” is really about keeping perspective, oftentimes in the face of things that feel very big.
In 2008, the Packers organization was faced with a very difficult decision when our star quarterback, Brett Favre, one of the best quarterbacks ever to play the game, retired and then changed his mind and wanted to return to the Packers. We had made a commitment to his backup and eventually decided to trade Favre.
I have a letter that I received which will give you a sense of what it was like then. The letter came from a shareholder, James from Milwaukee. He writes, “Dear Mr. Murphy. You, sir, are a complete and total idiot. Only an idiot would trade Brett Favre, the greatest quarterback in the history of the Packers and an MVP finalist last year. I will never again cheer for the Packers because of you.”
It felt like a huge deal to me. There was nonstop national media attention and thousands of letters like that from fans. Though it was difficult, I tried to keep my perspective. I kept thinking to myself: We let players go all the time. Favre is 39. Five years from now, he’ll be gone one way or the other, so just get through this and don’t let the media make a bigger issue of it than it really is.
So, when you are faced with a difficult decision, try to break it down to the basics and picture yourself a few years in the future. And if you ever have to trade a legendary quarterback, it really helps to have Aaron Rodgers waiting in the wings.
University of Portland
The important thing is, Let’s make sure that we are being significant. How do you know when you’re being significant? Ask yourself this question: If you didn’t show up, who would miss you, and why? If you didn’t go home, would anybody miss you, and why? … The people we miss are those that are significant and add value to other people’s lives. …
You want to be happy for an hour, eat a steak. You want to be happy for a day, play golf. You want to be happy for a week, go on a cruise — going on a cruise to me is like being in jail except you have the chance to drown. You want to be happy for a month, buy a new car. You want to be happy for a year, win the lottery. You want to be happy for a lifetime, make sure you add value to other people’s lives.
MLB hall of famer
Breaking into the big leagues in the days of segregation was extremely hard. There were many times when I wanted to give up. But I kept going, and I learned that if you want something bad enough, you have to make the necessary sacrifices to get it. … During the offseason, I worked hard at staying focused, staying healthy and keeping my body fit. I set goals at the beginning of each season, and each time I achieved one goal, it gave me the confidence to reach for a higher goal. I learned to be patient when I got into a slump; learned to wait for my pitch before I’d swing at the pitcher’s pitch. The temptation that exists today to take shortcuts to success was not around in my day, so I can’t say how valid my response is to the often-asked questions about steroids, but I’d like to think that I would have rejected any kind of drugs that did not meet the approval of the team doctor. …
There are absolutely no acceptable shortcuts to success in life. Cheating for whatever reason and in any field is wrong and is at best a temporary solution to a greater problem. At some point, quick fixes will come back to haunt you, and it might destroy your body and your dreams. Great or small, your accomplishments thus far will follow you for years to come, for what you do with your life and how you do it is not only a reflection on you, but on your family and all those institutions that have helped to make you who you are. My mother used to say to me when I was a boy, “Don’t forget: You are my son. Don’t bring no shame to this family.” And by the look on her face when she said it, I knew she meant it.
Photo by:AUBURN UNIVERSITY
Atlanta Falcons owner and chairman
Auburn University College of Business
During my tenure and ownership of the Atlanta Falcons, which is going on 12 seasons now, we went through more coaching changes than I would have liked under any circumstances. Some were in our control, and some were not in our control. So in 2008, when we set out to find another head coach along with a search for a general manager, we were determined to get it right this time to build the kind of sustainable winning organization that we needed to do and we have done. …
I let the football experts focus on the football side of things, the Xs and Os, and I focused on the person. Was he trustworthy? Did he have character? Was he a team player? Did he represent the best of us? Was he willing to learn to grow? Did he want to be the very best? The ultimate hirings of Thomas Dimitroff, our general manager, and coach [Mike] Smith were pivotal moments for our Atlanta Falcons. … They are both experts in their craft, and they are both great cultural fits for our club and for the franchise.
Celebrating Title IX’s 40th anniversary
(From left) Tennis legend and Women’s Sports Foundation founder Billie Jean King; professional golfer Cheyenne Woods; Sharon Byers, Coca-Cola SVP of sports and entertainment marketing; NCAA President Mark Emmert; and Olympic gold medalists Jackie Joyner-Kersee and Summer Sanders join Coca-Cola and NCAA to honor the 40th Anniversary of Title IX at Jazz at Lincoln Center on June 18 in New York.
Photo by:NEILSON BARNARD / GETTY IMAGES FOR COCA-COLA
An Emmy comes to Atlanta
Atlanta Braves manager Fredi Gonzalez (center) receives an Emmy from Jeff Genthner (right), senior vice president and general manager of Fox Sports South and SportSouth. Gonzalez won the Southeast Regional Emmy in Programming Excellence — Interview/Discussion for “In My Own Words: Fredi Gonzalez.” Atlanta Braves President John Schuerholz also was on hand to see Gonzalez receive his award.
Photo by:ATLANTA BRAVES
WISE honors Women of the Year, Champion
Women in Sports and Events honored executives from NFL Network, MLB and NBA as Women of the Year, and presented its Champion Award to CBS Sports Chairman Sean McManus during a luncheon June 19 at the Marriott Marquis Hotel in New York. (From left) Kim Williams, COO, NFL Network; Marla Miller, SVP, special events, MLB; McManus; Gail Hunter, SVP, events and attractions, NBA; and WISE President Kathy Francis.
Frazier hosts ‘MSG Vault’ screening
A special screening of “Before He Was Clyde,” the latest episode from MSG’s Emmy Award-winning “MSG Vault”series, was shown on June 14 at Clyde Frazier’s Wine and Dine in New York City. (From left) Dan Ronayne, EVP and GM, MSG Networks; Walt “Clyde” Frazier, Knicks legend and MSG broadcaster; Steve Norris and Patrick Monninger of Manhattan Chrysler Jeep Ram Dodge; and Al Trautwig, MSG broadcaster.
Photo by:MSG PHOTOS
The French connection in New York City
The French Football Association took the French Championship Trophy to New York as part of a promotional tour for the July 28 matchup between Montpellier and Lyon at Red Bull Arena. (From left) John Dato, marketing consultant with Front Row Marketing Services; Daniel Boulud, chef and president of the Association des Lyonnais de New York; Lionel Costa, in charge of match activities for the Association des Lyonnais de New York; Joe Fraga, match consultant; and Sébastien Janodet, marketing director, Ligue de Football Professionals.
Photo by:BEOWULF SHEEHAN
A preview of 2018 Games venue
During the International Ski Federation Congress at the end of May, USSA President and CEO Bill Marolt visited the Alpensia Nordic Center, one of the 2018 Olympic venues at Pyeongchang, South Korea. Alpensia will be the main center for the 2018 Winter Olympics, site of the opening and closing ceremonies.
Photo by:USSA / TOM KELLY
NASCAR gathers awards
Norris Scott (left), NASCAR VP of partnership marketing, receives an American Business Award from Michael Gallagher, president of the American Business Awards, at the awards ceremony at Marriott Marquis Hotel in New York on June 18. NASCAR After The Lap won an award for Best Consumer Event, while the NASCAR Fuel for Business Council won for Best Association Event or Meeting. At a separate ceremony held on May 16, NASCAR After the Lap also won a Brand Innovators Award for Experiential Marketing.
Photo by:AMERICAN BUSINESS AWARDS
Prestige Pavilion opens
Sebastian Coe (right), chairman of the London Organizing Committee for the Olympic Games, and Andrew Burton, CEO of Prestige Ticketing, open the Prestige Pavilion, London 2012’s official on-site hospitality venue, at the Olympic Park on June 20.
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PROFESSIONAL■ A strategy: TOMS Shoes. Buy a pair; give a pair to a child in need.
What I Like …
Photo by: Speedo
■ An influential person in my career: My father.
■ An out-of-the-box idea: Facebook.
■ A timeless idea: The Golden Rule: Do unto others as you would have them do unto you.
■ A business deal: VF’s acquisition of The North Face.
■ A sports facility: AT&T Park in San Francisco and the smell of those garlic fries.
■ A sports event: World Cup soccer captures the eyes of the world.
■ A hire: Darryl Sutter: L.A. Kings — Stanley Cup champions.
■ A brand: Apple.
■ An innovation: Nike+ FuelBand.
■ A pro league or business initiative: Branding of the Oregon Ducks.
■ A story that bears watching: Breaststroke 4 Hope.
L.A. Kings coach Darryl Sutter
Photo by:GETTY IMAGES
■ An idea or invention I wish I had thought of: iPod.
■ A fantasy job: Playing in the Wimbledon finals.
What I Like about …
■ My job: Our opportunity to inspire people to swim and to assist them in reaching/achieving their goals.
■ Sports: Competition and sportsmanship.
■ Sports business: The ability to showcase premier athletes doing what they love to do.
■ Sports media: Their ability to evolve and bring insights to the fans.
■ Sports technology: Functional design that solves athletes’ challenges.
■ Competing: Ability to measure your efforts.
■ Sports fans: Their passion.
What I’d Like To …
■ Change: L.A. transportation. Too much unproductive time.
■ Change in what I do: Spend more time thinking about the next five years.
■ See: The Olympics, specifically the 400 IM with three of our Team Speedo stars — Michael Phelps, Ryan Lochte and Tyler Clary.
■ See more of in sports: Parity between teams.
■ See more of in sports business: Leagues providing affordability to the average fan.
■ See less of in sports: Attitudes of entitlement.
■ See less of in sports business: Athletes being leveraged for every commercial dollar.
What I Don’t Like …
■ In general: Focusing on the negative.
■ Pet peeve: People who treat others as if they were below them.
■ In sports: My Warriors’ playoff appearances.
■ In business: Short-term decisions that affect long-term results.
■ About sports fans: I love the passion of sports fans but believe you should celebrate with respect.
What I Like …
■ People: We all have our strengths.
■ That would surprise those who know me: I was very shy as a youth.
■ Above all else: Treat others with respect.
■ About myself: Competitive, fair and driven.
Photo by:NBAE / GETTY IMAGES
■ Teams: Golden State Warriors, San Francisco Giants, Seattle Seahawks, anything USA.
■ Possession: Memories. Experiences have more value than possessions.
■ Time of year: December — skiing, family, reflection.
■ Music: Oldies, island music, R&B.
■ Book: “It’s Your Ship,” by D. Michael Abrashoff. A story about empowerment and leadership.
■ IPad app: Speedo Pace Club — a virtual swim coach.
■ Hobbies: Swimming, biking, skiing, golf, basketball.
■ Trip: Biking through Europe.
■ Movie: “Remember the Titans.”
■ TV: “Modern Family.”
■ Artist: Jack Johnson.
Photo by:GETTY IMAGES
■ Scent: Lemongrass.
■ Vacation spots: Bend, Ore., and Kauai.
■ Cars: BMW 6 series — great lines; Toyota Prius — great leader.
■ Singers: Alicia Keys, Jack Johnson, IZ (Hawaiian musician Israel Ka’ano’i Kamakawiwo’ole).
■ Quote: “If you don’t know where you’re going … any road will get you there.” — English Proverb.