The Lefton Report: Locking up Longhorns A title sponsor with absorbency Bruin Sports hires Abrutyn from IMG NASCAR asks $1B, 10 years Wheaties strikes PBA League deal Financing to aid Mission’s marketing Subway switches race teams with Edwards Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Learfield to merge licensing firms
Upcoming Conferences and Events
SBJ/June 25-July 1, 2012/Marketing and Sponsorship
Victor Cruz part of Time Warner Cable marketing effort
Published June 25, 2012, Page 10
|The New York Giants receiver is part of TWC’s “Enjoy Sports Better” campaign.
The multiyear contract will feature Cruz as part of the cable operator’s “Enjoy Sports Better” initiative that will kick off in September. Previously, Time Warner Cable has used actors Ricky Gervais, Robert De Niro and Mary-Louise Parker in the campaign.
Time Warner Cable would not say how much it is spending on the campaign. The effort will involve television, radio, print and outdoor.
Cruz will make weekly appearances on Time Warner Cable’s New York news channels NY1 and NY1 Noticias and has agreed to appear at New York events on behalf of the company.
“He aligns well with our corporate culture,” said Jeff Hirsch, executive vice president and chief marketing officer at Time Warner Cable. “This campaign is designed to highlight all of the things that our customers are passionate about. People are passionate about sports and football.”