SBJ/June 11-17, 2012/Marketing and Sponsorship
Basketball shoes for dancing, not dunking
Published June 11, 2012, Page 6
It is offering two shoe styles available with NBA team logos. A microsuede pump with a four-inch heel sells for $99.99. For $249.99, it’s offering a “crystal pump” with a six-inch heel. Initial distribution is limited to the company’s website. Herstar also offers shoes with logos from the universities of Florida, Alabama and Miami.
Though NFL licensing chief Leo Kane said the NFL has not licensed Herstar, the company is offering potential customers the opportunity to join an NFL product waiting list for a small fee, somewhat similar to NFL teams’ waiting list for season tickets. Earlier this year, NFL sock licensee For Bare Feet launched team-logoed heels and boots (SportsBusiness Journal, March 12-18).