Nike signs key players ahead of draft CAA Sports wins race for F1 agency deal Custom cans part of A-B’s PGA Tour renewal Falcons stadium on cusp of $1B mark Busch using NASCAR ties for loyalty program Arnie’s Army rebrands, signs 3 sponsors The Lefton Report: A new IPG CSM adds GlideSlope to the fold NBA plans playoff promotion The Lefton Report: Aramark lands Open
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/June 11-17, 2012/Marketing and Sponsorship
Basketball shoes for dancing, not dunking
Published June 11, 2012, Page 6
It is offering two shoe styles available with NBA team logos. A microsuede pump with a four-inch heel sells for $99.99. For $249.99, it’s offering a “crystal pump” with a six-inch heel. Initial distribution is limited to the company’s website. Herstar also offers shoes with logos from the universities of Florida, Alabama and Miami.
Though NFL licensing chief Leo Kane said the NFL has not licensed Herstar, the company is offering potential customers the opportunity to join an NFL product waiting list for a small fee, somewhat similar to NFL teams’ waiting list for season tickets. Earlier this year, NFL sock licensee For Bare Feet launched team-logoed heels and boots (SportsBusiness Journal, March 12-18).