SBJ/May 28-June 3, 2012/Coast to Coast

Coast to Coast

BUFFALO
Bills, Adam’s Mark renew partnership

The Buffalo Bills and the Adam’s Mark Hotel & Events Center renewed their marketing agreement, which makes the downtown Buffalo site the official hotel of the team. The Bills said both the Adam’s Mark and the downtown Comfort Suites will offer a special rate of $59 for a Sunday night stay after regular-season home games.

CHARLOTTE
Left to right: NASCAR’s Marcus Jadotte; the EPA’s Alan Farmer and Matt Bogoshian, NASCAR’s Michael Lynch; EPA’s Jim Jones; and NASCAR CMO Steve Phelps pose after the partnership announcement in Charlotte.
Photo by: STREETER LECKA / GETTY IMAGES FOR NASCAR
NASCAR, EPA to collaborate

NASCAR and the Environmental Protection Agency entered into a memorandum of understanding that provides a framework to encourage environmental awareness and adoption of green products and solutions. Additionally, NASCAR accepted an invitation to join Beyond Sport, a global organization that promotes the use of sport to create positive social change. NASCAR becomes the first motorsports organization to align with Beyond Sport, which is also backed by leagues including MLB, MLS, NBA, NFL and WNBA.

Field house gets familiar name
The Charlotte 49ers’ football field house will be named Halton Field House as the result of a donation by Dale Halton. The facility is scheduled to be completed in August. The school’s basketball and tennis facilities are also named after Halton. Charlotte’s sports programs will join Conference USA next year, with football joining in 2015 after two seasons in the Football Championship Subdivision (formerly Division I-AA).

INDIANAPOLIS
Community Health Network has a presence under the hoops at Bankers Life Fieldhouse.
Photo by: FRANK MCGRATH / PS&E
Fever renews 23 team partners

The Indiana Fever renewed 23 corporate partners for the 2012 WNBA season. The franchise has experienced a 51 percent increase in sponsorship revenue over the past five years. Community Health Network renewed its deal as the Fever’s presenting sponsor, a designation it has held since 2005.

JACKSONVILLE
Jags planning summer caravan

The Jacksonville Jaguars are planning a summer caravan in an effort to help regionalize their fan base, according to a Florida Times-Union report. The team will take current and former players, coaches, and cheerleaders to Brunswick, Savannah, Waycross and Valdosta, Ga., and Palm Coast, Port Orange and Gainesville, Fla., next month.

KANSAS CITY
Royals put ticket access on credit cards

The Kansas City Royals have a new discount ticket package called Fan Pass Paperless Pack. Tickets in the customizable 10-game package are delivered electronically and stored on a fan’s credit card. When arriving at Kauffman Stadium, fans can proceed directly to an entry gate, swipe their credit card and walk in.

Royals add DJ to ticket package
The Royals have joined with Nightlife KC for a ticket deal on the Budweiser Patio at Kauffman Stadium. On five Thursday dates this season (June 14, July 19, Aug. 16, 30, and Sept. 6), a $30 ticket will include two alcohol drink vouchers and access to the patio area, where a live DJ will be set up before and after the game. NightlifeKC.com is an interactive guide to dining and nightlife in Kansas City.

MILWAUKEE
The downtown facility opened in 1988, making it one of the NBA’s oldest arenas.
Rendering: BMO HARRIS BRADLEY CENTER
Bradley Center gets new name, funding

BMO Harris Bank acquired naming rights to Bradley Center as part of a new six-year sponsorship deal aimed at helping extend the building’s life during the city’s ongoing debate over a new basketball arena. The new name of the building is the BMO Harris Bradley Center. A source said that the bank was paying more than $1 million annually for the naming rights and corporate sponsorship.

MINNEAPOLIS-ST. PAUL
Lynx season-ticket base triples

The number of season tickets sold by the WNBA champion Minnesota Lynx has tripled from 683 last year to about 2,000, according to a Minneapolis Star Tribune report. In addition, corporate sponsorship revenue has surpassed $1 million, already more for the club than in 2011, according to the report.

NEW YORK
New arena taps Ticketmaster

Barclays Center selected Ticketmaster to be its official ticketing provider. Ticketmaster and its TicketsNow operation will provide both primary ticketing services and a ticket resale marketplace. Additionally, Ticketmaster will serve as a founding partner of the new arena, which opens this fall as home to the NBA Nets.

PHILADELPHIA
Film focuses on Sons of Ben

The Sons of Ben, the supporters club of the MLS Philadelphia Union, is the subject of a documentary. The film is being shot by Los Angeles-based producer/director Jeff Bell, a childhood friend of Sons of Ben co-founder Bryan James. The film, called “Sons of Ben,” is expected to be complete by the start of next season.

Cycling event downshifts to 124 miles
Pro Cycling Tour, organizer and promoter of the Philadelphia International Cycling Championship, is shortening this year’s race from 156 miles to 124 miles to be more consistent with other professional bike races around the country. TD Bank is sponsoring this year’s event, which is scheduled for Sunday, but the company is in the final year of its title sponsorship agreement. The race generates an estimated $15 million to $20 million for the region.

SANTA CLARA, CALIF.
49ers Hall of Fame planned

The San Francisco 49ers’ new stadium in Santa Clara is set to open in 2014, and adjacent to the stadium will be a home for the franchise’s history: the 49ers Hall of Fame, according to a San Francisco Chronicle report. The team hired Cambridge Seven Associates and Cortina Productions to lead the project.

SONOMA, CALIF.
Raceway partners with Fuel 21st

Infineon Raceway and Fuel 21st Inc. have entered into an agreement that will make the Napa, Calif.-based company an associate level partner in the raceway’s Accelerating Sustainable Performance program. Fuel 21 is an ethanol gel fuel made from sustainable sugarcane.

ST. LOUIS
Stillman group raised $72M for Blues

The St. Louis Blues ownership group led by Tom Stillman raised $72 million in an equity offering to buy the team, with each investor putting in at least $1 million, according to an SEC filing cited by the St. Louis Business Journal. The name of the corporate entity was SLB Acquisition Holdings. The NHL approved the Stillman group’s acquisition of the club earlier this month.

TAMPA-ST. PETERSBURG
Rays foundation awards grants

The Rays Baseball Foundation, the official charity of the Tampa Bay Rays, awarded a total of $72,500 to 15 local nonprofit organizations through its Community Fund Grant. The Rays will award a second round of grants in September. Applications for those grants will be available online at raysbaseball.com beginning Friday.

TORONTO
Local brewers replacing Labatt at race

Toronto-based Amsterdam Brewery and Muskoka Brewery signed on as sponsors of the Honda Indy Toronto event in July, according to a Toronto Star report. The breweries replace Labatt, whose three-year deal as beer sponsor ended last summer. Muskoka and Amsterdam will be the only beer served at the downtown Toronto site of the race, according to the report.

Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.

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