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SBJ/May 14-20, 2012/Franchises
Cubs add cards to Social Media Night
Published May 14, 2012, Page 5
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|The Cubs’ cards feature their active tweeters.
The Cubs will sell a $27 ticket to the Social Media Night that includes a general admission ticket to the Wrigley Field game against Philadelphia; access to a pregame social media panel featuring club officials, reporters and Chicago Bears kicker Robbie Gould; the baseball card set; and several other gifts, including social media-themed Cubs T-shirts.
The Cubs’ Social Media Night, and the baseball cards in particular, represent a move by the club to extend its online social media efforts into offline environments.
“The cards were an idea that initially came from our ticketing department,” said Kevin Saghy, Cubs public relations and marketing specialist, and the point person on social media efforts and the official team Twitter feed, @Cubs. “We spent a lot of time looking at other clubs in social media and our efforts and seeing how we could try to go further.”
A second Cubs Social Media Night is slated for Sept. 17, and a second series of baseball cards is under consideration for that date.