May 7 - 13, 2012 Vol. 15 — No. 4

Top Stories

  • The NFL’s concussion conundrum

    Already percolating beneath the surface of the NFL’s money and popularity machine, the 68 concussion lawsuits filed against the league since July 2011 took on greater significance last week.

  • Wasserman is ‘doubling down’ on golf business

    Wasserman Media Group is expanding its golf business by forming Wasserman Golf, giving the practice its own balance sheet while pressing forward with new hires and potentially new lines of business within the sport.

  • Reebok keeps foot in NFL by re-signing Manning brothers

    Reebok has re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league.

  • Venues get creative with concession areas

    Across Major League Baseball, teams, vendors and their marketing partners are repurposing concession areas, creating vibrant destinations, including branded bars and clubs that cater to all ticket holders.

  • NFL a.m.? League network eyes morning show

    NFL Network is considering launching a live morning studio show this summer and has begun the process of identifying possible hosts and reporters.

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