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SBJ/April 30-May 6, 2012/Media
Spurs lead pack in RSN ratings despite drop
Published April 30, 2012, Page 32
A week before the end of the season, Spurs games on FS Southwest were averaging an 8.00 rating, well above the second-place Miami Heat. Despite the top rating, the Spurs are down 21 percent from last year’s mark.
|Tim Duncan and the San Antonio Spurs
buried the competition in local ratings.
“There are great story lines throughout the league and viewers are responding in kind,” said Jeff Krolik, executive vice president of Fox Sports Net.
Nationally, TV ratings were mostly strong. ABC, TNT and NBA TV had record high viewership for their NBA schedules. ABC pulled a 3.3 rating/5.42 million viewers for 15 games; TNT drew 1.7/2.6 million for 41 of its games; and NBA TV averaged 337,000 for 96 games. ESPN experienced a mixed bag compared with last year’s record-setting post-Christmas numbers. Its rating is up slightly to a 1.3 rating (from a 1.2), and its viewership is flat at 1.9 million viewers over 71 games.
2011-12 RSN Overall Ratings
|TEAM||RSN||AVG. RATING||CHANGE||AVG. NO OF HOUSEHOLDS|
|San Antonio Spurs||FS Southwest||8.00||-21.5%||70,000|
|Miami Heat||Sun Sports||6.59||27.0%||104,000|
|Oklahoma City Thunder||FS Oklahoma||6.58||131.7%||47,000|
|Chicago Bulls||CSN Chicago||5.85||38.6%||204,000|
|Los Angeles Lakers||FS West||4.64||-2.7%||258,000|
|Detroit Pistons||FS Detroit||1.51||-6.8%||28,000|
|Washington Wizards||CSN Mid-Atlantic||0.88||-30.2%||21,000|
|New Jersey Nets||YES||0.41||41.4%||30,000|
Note: Does not include data from Utah Jazz telecasts (on Root Sports), New Orleans Hornets (Cox) or Toronto Raptors (Rogers Sportsnet and Sportsnet One).
The Timberwolves’ rating dropped in the second half of the year after star rookie Ricky Rubio was hurt in March. Timberwolves games are averaging a 2.95 rating; but at the season’s midway point, their games averaged a 3.63 rating.
Conversely, Thunder ratings grew during the season’s second half to finish the season with a 6.58 rating.
Knicks games on MSG (up 118 percent) also saw a significant ratings increase this season. The team has had a strong second half on TV, even as draw Jeremy Lin got injured. Knicks games are averaging a 3.32 for the season. At midseason, the Knicks were drawing a 2.02 rating.
The TV story was not so good in Boston, where viewers seem less engaged with an aging Celtics team, as games on CSN New England pulled in their lowest rating in at least five years. The 3.24 rating/77,000 homes is down 33 percent from last year.
The Nets owned the league’s lowest rating for the third straight year. The team is pulling a 0.41 rating for its last season in New Jersey, a figure that is up 41 percent.
But the NBA’s lowest TV draw is easily in Charlotte, where only an average of 9,000 homes per game are watching the Bobcats’ historic bad season — a figure that is down 24 percent from last year.