SBJ/April 30-May 6, 2012/Coast to Coast

Coast to Coast

ANNAPOLIS, MD.
Bayhawks sign official bank

The Chesapeake Bayhawks have partnered with Severn Savings Bank for the 2012 Major League Lacrosse season. The deal makes Severn Savings the official bank of the team and provides for a game-day tie-in with the Severn Savings Save of the Game.

ATLANTA
Software glitch snares Braves fans

Fans who used credit cards to purchase food at Turner Field at the Atlanta Braves’ home opener April 13 may have been overcharged, according to a report in The Atlanta Journal-Constitution. Aramark, which provides food services at the ballpark, disclosed that a software problem may have caused some credit card users to be overcharged for purchases.

BATON ROUGE, LA.
Domino’s sponsoring Nitro Jam event

Domino’s Pizza will be the presenting sponsor for the IHRA Mardi Gras Nitro Jam this weekend at State Capitol Raceway near Baton Rouge. RPM Pizza, the nation’s largest franchise of Domino’s Pizza, is offering an in-store $5 discount kids coupon for the event in addition to other discount coupons at the event.

CHARLOTTE
BB&T to name Knights stadium

BB&T Corp. agreed to a deal with the Class AAA Charlotte Knights to be the naming-rights sponsor for the team’s proposed ballpark in downtown Charlotte. The deal includes signage and other promotional opportunities at the venue, where the team would begin play in April 2014 pending city approval of the ballpark construction plan.

CHICAGO
Sox pitch ‘perfect’ ticket deal
In honor of pitcher Philip Humber’s perfect game on April 21, the Chicago White Sox last week were offering specially priced tickets to Humber’s next scheduled start, which was slated for last Thursday. Tickets were available for $9 (the number of perfect innings) or $27 (the number of batters retired). The team also designed and was selling a T-shirt to mark Humber’s historic outing.

CINCINNATI
Reds add game-day surcharge

The Cincinnati Reds have implemented a surcharge of $2 for each ticket fans buy on the day of the game. The surcharge took effect earlier this month. John Davis, Reds vice president of ticket sales, said the charge aims to give fans an incentive to buy their tickets ahead of time.

COLUMBUS
Crew signs new sponsors

The Columbus Crew signed sponsorship deals with Scotts Miracle-Gro and CoughlinCars.com. Scotts’ assets include LED signage and naming rights to a field-level row of premium seating at Crew Stadium that now will be called the Scotts Field Seats. CoughlinCars.com becomes the team’s official car dealership and gains assets such as LED signage, promotions, and TV, radio, print and online ads.

DETROIT
Palace Sports picks Turnkey platform

Palace Sports & Entertainment and the Detroit Pistons signed on with Turnkey Intelligence to use the group’s Surveyor research platform. The program will allow Palace Sports to centralize all consumer data collection, and information gathered via the platform will then be used throughout the company to make decisions across all of its related businesses.

HAGERSTOWN, MD.
New facility would generate $44.5M

A new local minor league baseball facility would generate roughly $44.5 million in total direct, indirect and induced economic impact during its first 10 years of operation, according to the results of a feasibility study released recently by Ripken Design. Ripken Design is a division of Ripken Baseball, the venture of brothers Bill and Cal Ripken Jr.

LOS ANGELES
Trips under 30 minutes are free after paying a membership fee, starting at $6.
Photo by: BIKE NATION
Bike Nation installing 400 kiosks
Bike Nation plans to install 400 kiosks with a total of 4,000 bikes throughout Los Angeles, with the first kiosks expected to be in operation during the fourth quarter of this year. Bicycles are made available for public use and are checked out and returned to self-service kiosks. The initial launch in Los Angeles is a private venture investment of more than $16 million by Bike Nation, with no public funds being provided by the city.

MIAMI
Heat partners with SBE

The Miami Heat entered into a partnership with hospitality, entertainment and real estate development company SBE. The centerpiece of the deal will be the launch of a Hyde night club at AmericanAirlines Arena, scheduled to be unveiled next season. The on-site Hyde club will be located at court-level on the south end of the arena and will have an exclusive VIP access point and valet service.

NEWARK
Devils extend with AmeriHealth NJ

AmeriHealth NJ extended its sponsorship with the New Jersey Devils for three additional years. AmeriHealth NJ and the Devils first teamed up in 2008. This extended agreement includes added branding opportunities as well as increased social media engagement.

NEW YORK
Different’ ads for Knicks debut
MSG Networks launched the New York Knicks creative portion of its “It’s Different Here” playoffs campaign. The campaign kicked off with the New York Rangers and New Jersey Devils at the start of the NHL’s Stanley Cup playoffs, in which MSG and MSG Plus had first-round TV coverage.

SACRAMENTO
City, AEG exploring anchor-less arena

The city of Sacramento will work with sports facility operator AEG to explore the possibility of building a new local arena without an anchor tenant, Sacramento Mayor Kevin Johnson said recently. The comments come in the wake of talks for a new venue breaking down between the city and the owners of the NBA Kings, the Maloof family. Johnson also countered statements by an economist hired by the Maloofs that the arena deal between the parties was not financially viable, noting that the NBA reviewed the plan and approved it.

SONOMA, CALIF.
Great Clips title sponsoring AMA event

Infineon Raceway and Great Clips entered into an agreement that will make the Minnesota-based company the title sponsor of the AMA Pro Road Racing event weekend. The event this weekend will be called the Great Clips West Coast Moto Jam and will serve as the kickoff to the 2012 Big O Tires Racing Season at Infineon Raceway.

STATE COLLEGE, PA.
Sabres owner pledges more for rink

Buffalo Sabres owner Terry Pegula’s donation to Penn State University for its new hockey rink has increased by nearly 16 percent from an earlier commitment, to $102 million. Pegula made the pledge during the official groundbreaking ceremony of the Pegula Ice Arena earlier this month. The money covers additional construction and operational costs and some additional scholarships. The arena is scheduled to open in fall 2013.

WASHINGTON, D.C.
Mystics, Inova expand partnership

The Washington Mystics will continue their marquee-level partnership with Inova for a second consecutive year. Mystics players will again wear Inova’s name and logo on the front of their home and away jerseys as well as their shooting shirts during the 2012 season. New to the partnership is Inova’s involvement with the team’s annual Breast Health Awareness Game, to be held on Sept. 16.

Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.

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