Vegas’ Summer League heats up PGA Tour expands its retail presence NBA on a first-name basis NBA hires new CMO NFL looks beyond Wembley ATP sides far apart on prize money NASCAR evaluating souvenir row Price moves to PGA of America League refines its NFL Now expectations Silver shifts attention to TV meetings
Upcoming Conferences and Events
SBJ/April 16-22, 2012/Leagues and Governing Bodies
NFL and WISE form partnership
Published April 16, 2012, Page 7
The NFL is paying a fee to WISE, which will work with the league on developing mentoring and instructional programs designed to help women advance in the sports field. The NFL and WISE declined to disclose the amount, and precisely the type of programs the NFL and WISE will collaborate on is still developing.
The NFL has 280 female employees out of 981 total staffers; this does not include the league’s 32 teams. The NFL recently launched its first internal employee affinity group, the Women’s Interactive Network, members of whom met with WISE recently. The NFL also has various outreach efforts for female fans, such as Football 101 clinics, and new apparel offerings targeting women.
WISE is an 18-year-old group whose mission is to provide women professional support in the sports industry. It has focused on providing networking and mentoring opportunities along with hosting an annual luncheon.
The partnership with the NFL could allow the group to grow and hire its first full-time staff, said Kathy Francis, chair of WISE’s national board of directors.
The NFL deal is for one year. Francis said, “We hope for a long-term partnership with the NFL but also see it as a jumping-off point to talk to others in the industry.”