Breaking Ground: New opportunities Red Wings free up space for amenities Detroit’s new ‘village’ A tight and loud arena Breaking Ground: Adding to to Levi's Finance still bullish on naming rights Veritix, AXS join forces Breaking Ground: HOF stadium upgrades Monterrey’s ‘new model’ for Mexico Breaking Ground: Concert revenue
SBJ/April 9-15, 2012/Facilities
The Clevelander makes the jump from South Beach to ballpark
Published April 9, 2012, Page 24
The Miami Marlins have found a way to stand alone among other clubs with one particular offering at Marlins Park: body painting.
|Come on in, the water’s fine at the Clevelander. There’s even a ballgame going on.
Oh, you can watch the game, too. The new Clevelander, built at field level, is a ticketed space. There are three rows of 36 seats facing the field behind a chain-link fence. A drink rail behind has eight seats. Ticket prices are $50 to $100 depending on the opponent.
The same tropical drinks and food items served in South Beach are on the menu at Marlins Park. Drink prices range from $5 for a can of Red Bull to $13 for a Long Island iced tea. The Magnum, a half-pound, bacon-wrapped hot dog, weighs in at $12. Ten-ounce burgers are $13 to $16.
Thirty minutes after the game’s final out, the ballpark Clevelander, which has an exterior entrance, opens to the public as a full-scale club and stays open as late as 3 a.m. In that setup, capacity is 296, said Anna Whitlow, the club’s marketing manager.
Groups can rent the space for Marlins games, with food and beverage a separate fee. Shortly before the regular season started, club officials were still working with the Marlins to determine the costs, Whitlow said.
“The Clevelander is clearly a landmark in South Beach,” said Earl Santee, a senior principal for Populous, the ballpark’s architect. “The prominence it has on that one corner of Ocean Drive is spectacular. A really interesting place.”
The ballpark’s version is just one more example of the Marlins’ vision for developing a stadium that is “purely Miami,” said team President David Samson, and the pool fits within the park’s overall aquatic theme.
The bartenders and body painting? Just go with it.