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SBJ/April 2-8, 2012/People and Pop Culture
Jerry Tarde, chairman and editorial director, Golf Digest
Published April 2, 2012, Page 38
|Photo by: SUSAN FALZONE
■ An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?
■ An influential person in my career: Father Hurley: inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.
■ An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You’ll never get any good, kids and old women will beat you, and once you play, you’ll think it’s the greatest game ever.
■ A timeless idea: Handwritten thank-you notes.
■ A business deal: Signing Tiger Woods as a Golf Digest playing editor 1997-2011; not a bad run.
■ A sports facility: Augusta National, where chicken sandwiches are still $1.50.
■ A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
■ A strategy: Make your mistakes from moving too fast, not too slow.
■ A hire: Dan Jenkins in 1984, when Sports Illustrated thought he was done. It turned out, he was only getting started.
■ A trend: Unleashing magazines on tablets: print goes Hollywood.
■ A pro league or team business initiative: Golf in the Olympics, Rio 2016.
■ A story that bears watching: Donald Trump buying golf courses.
What I Like About …
■ Competing: Is 100 percent preparation.
■ Sports: The rule of law.
■ Sports technology: NBC Golf simulcast on Golf Channel.
■ The future of sports business: Interactive cable programming.
What I’d Like To …
■ Change: Making everything more affordable.
■ Change in what I do: Not have to go through airport security.
■ See: Tiger win and lose gracefully.
■ See more of in sports: Famous athletes signing autographs for kids.
■ See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
■ Eliminate: Knee-jerk criticism of golf by pandering politicians.
What I Don’t Like …
■ In general: Having to park in a state other than the one in which the sporting event is being played.
■ Pet peeve: Golf commentators named “Sir Nick.”
■ In sports: Repeating the same TV commercials — except for the ones with the baby who talks like an adult.
■ In business: Agents who tell you they’ve asked their player when you know they didn’t.
■ About sports fans: Accepting rudeness and mediocrity.
What I Like …
■ People: Stealing a Dan Jenkins line, I like people who like me.
■ That would surprise those who know me: Roulette — I have a system!
■ Above all else: Fealty … or in the absence of that, chicken scarpariello, which is my electric-chair meal.
■ Player: Arnold Palmer, because he unfailingly treats everyone with grace and humility.
■ Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
■ City: Clementon, N.J.
■ Memento: Merion wicker basket. Believe me, it’s really cool.
■ Time of year: The Masters through British Open, because outdoors is better than indoors.
■ Music: Jazz.
■ Magazines: The New Yorker, Vanity Fair, Hemmings.
■ IPad apps: Instagram, Rue La La, GolfLogix.
■ Hobbies: Fly-fishing, horse racing.
■ Artist: Anthony Ravielli, the scratchboard genius who drew Ben Hogan.
■ Food: Snapper soup at Pine Valley.
■ Dessert: Macaroons at the Links Club.
■ Drink: Sam’s Special at Cypress Point.
■ Car: 1952 Ford F-1 pickup
■ Aftershave: My father’s “Man About Town” cologne. He’d put it on in the upstairs bathroom, and you could smell it down in the cellar.
■ Singer: Ella.
■ Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” — Warren Buffett