SBJ/April 2-8, 2012/People and Pop Culture

Jerry Tarde, chairman and editorial director, Golf Digest

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PROFESSIONAL

Photo by: SUSAN FALZONE
What I Like …


An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?

An influential person in my career: Father Hurley: inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.

An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You’ll never get any good, kids and old women will beat you, and once you play, you’ll think it’s the greatest game ever.

JERRY TARDE
Chairman/Editorial Director,
Golf Digest

What I do: I preach golf to the converted.

Where I'm from: A municipal golf course two blocks from my family’s row home in a part of Philadelphia where it’s good to come from but not to be.

Where I Went to School: Northwestern, including winter quarters without a car.

My First Job: Interned at Golf Digest in 1977 and never left; basically the same job I have now. I always had the freedom to fool around in whatever interested me about golf.

A timeless idea: Handwritten thank-you notes.

A business deal: Signing Tiger Woods as a Golf Digest playing editor 1997-2011; not a bad run.

A sports facility: Augusta National, where chicken sandwiches are still $1.50.
 
A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
 
A strategy: Make your mistakes from moving too fast, not too slow.
 
A hire: Dan Jenkins in 1984, when Sports Illustrated thought he was done. It turned out, he was only getting started.
 
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A brand: Titleist — built on the pyramid of influence.
 
A trend: Unleashing magazines on tablets: print goes Hollywood.
 
A pro league or team business initiative: Golf in the Olympics, Rio 2016.
 
A story that bears watching: Donald Trump buying golf courses.


What I Like About …

My job: The people I get to hang out with.
 
Competing: Is 100 percent preparation.

Sports: The rule of law.

Sports technology: NBC Golf simulcast on Golf Channel.

The future of sports business: Interactive cable programming.
 
Keegan Bradley
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Sports fans: Coming out to watch Keegan Bradley.


What I’d Like To …

Change: Making everything more affordable.
 
Change in what I do: Not have to go through airport security.
 
See: Tiger win and lose gracefully.
 
See more of in sports: Famous athletes signing autographs for kids.
 
See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
 
Eliminate: Knee-jerk criticism of golf by pandering politicians.


What I Don’t Like …

In general: Having to park in a state other than the one in which the sporting event is being played.

Pet peeve: Golf commentators named “Sir Nick.”
 
In sports: Repeating the same TV commercials — except for the ones with the baby who talks like an adult.
 
In business: Agents who tell you they’ve asked their player when you know they didn’t.
 
About sports fans: Accepting rudeness and mediocrity.



PERSONAL

What I Like …

People: Stealing a Dan Jenkins line, I like people who like me.
 
That would surprise those who know me: Roulette — I have a system!

Above all else: Fealty … or in the absence of that, chicken scarpariello, which is my electric-chair meal.
 
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Hero: Picasso, because the moment he got good at something, he had the courage to stop doing it and move on.
 
Player: Arnold Palmer, because he unfailingly treats everyone with grace and humility.
 
Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
 
City: Clementon, N.J.

Memento: Merion wicker basket. Believe me, it’s really cool.
 
Time of year: The Masters through British Open, because outdoors is better than indoors.
 

Music: Jazz.
 
Magazines: The New Yorker, Vanity Fair, Hemmings.
 
IPad apps: Instagram, Rue La La, GolfLogix.
 
Hobbies: Fly-fishing, horse racing.
 
Movie: “Guess Who’s Coming to Dinner.” (It almost never happened — the filming ended 17 days before Spencer Tracy’s death.)
 
Artist: Anthony Ravielli, the scratchboard genius who drew Ben Hogan.
 
Food: Snapper soup at Pine Valley.
 
Dessert: Macaroons at the Links Club.
 
Drink: Sam’s Special at Cypress Point.
 
Car: 1952 Ford F-1 pickup
 
Aftershave: My father’s “Man About Town” cologne. He’d put it on in the upstairs bathroom, and you could smell it down in the cellar.
 
Singer: Ella.
 
Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” — Warren Buffett
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