Cornwell: League asked for all evidence Cohon builds cultural identity for CFL What industry executives are saying Poll: Millennials already distrusted NFL Affiliation speculation centers on PCL PGA Tour’s Monahan broadening his game Ty Votaw moves into CMO role at PGA Tour A league under siege, again IndyCar, IMS on track for black Choice of Bills owner said to be near
Upcoming Conferences and Events
SBJ/April 2-8, 2012/Leagues and Governing Bodies
USRowing seeks to make splash from marketing
Published April 2, 2012, Page 9
The national governing body has developed a Row to London logo that will be featured on branded apparel, its Facebook page and an interactive element on its website called “Outfit the Olympians” that allows fans to select training gear for athletes. In addition, it will be hosting viewing parties with NBC that coincide with National Learn to Row Day on June 2 and the day it names its Olympic team, June 22.
“We had decent success on the medal stand in Athens and Beijing, but we weren’t able to parlay that into media exposure or marketing opportunities,” said USRowing CEO Glenn Merry. “This is a way to get rowing out into the American public, and we’re starting that with the rowing public in an effort to galvanize our fan base.”
USRowing hired Beth Kohl as its CMO last year, and she worked with Merry to develop the campaign.