League shelves sensors program on hits TV success of worlds bodes well for USSA NHL redesigns stats presentation Engineers to assist NFL Goodell’s pay becomes popular target Zebra tech coming to NFL combine Super Bowl XLIX: Arizona NBA to Nets owner: Sell arena share After 4 years, MLB seals the Fan Cave NASCAR moves Seigler to biz development
Upcoming Conferences and Events
SBJ/April 2-8, 2012/Leagues and Governing Bodies
USRowing seeks to make splash from marketing
Published April 2, 2012, Page 9
The national governing body has developed a Row to London logo that will be featured on branded apparel, its Facebook page and an interactive element on its website called “Outfit the Olympians” that allows fans to select training gear for athletes. In addition, it will be hosting viewing parties with NBC that coincide with National Learn to Row Day on June 2 and the day it names its Olympic team, June 22.
“We had decent success on the medal stand in Athens and Beijing, but we weren’t able to parlay that into media exposure or marketing opportunities,” said USRowing CEO Glenn Merry. “This is a way to get rowing out into the American public, and we’re starting that with the rowing public in an effort to galvanize our fan base.”
USRowing hired Beth Kohl as its CMO last year, and she worked with Merry to develop the campaign.