March 19 - 25, 2012 Vol. 14 — No. 46

Top Stories

  • Sports Business Awards nominees — 2012

    ESPN and the NFL lead the nominees of fifth annual Sports Business Awards with four nominations each. The awards will be presented during a live ceremony May 23 at the New York Marriott Marquis at Times Square.

  • Ticket challenge: Getting the price right

    It was only three years ago that the San Francisco Giants became the first team in sports to try dynamic ticket pricing. This season, 17 of 30 MLB clubs will make the switch with some, if not all, of their seats. The results of those who have gone before them were too compelling to ignore.

  • Which sport can say: We are young

    SportsBusiness Journal looked at the average age of viewers for select championship events over the last four years and found that almost all league championships fell within the 25-54 demographic. The ability to pull in that younger audience is, arguably, the primary reason why sports rights cost so much.

  • ESPN, Fox may share Big 12 rights

    The Big 12’s pending media rights extension with ESPN is being patterned after the Pac-12’s TV rights deal, sources told SportsBusiness Journal last week.

  • MLB FanPass to make paperless ticketing push

    Major League Baseball is launching a new brand called MLB FanPass that will be used by all 30 clubs to promote paperless ticketing.

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