SBJ/March 12-18, 2012/Forty Under 40

Forty Under 40



Photo by: MIKE IVINS
The Boston Red Sox had a 2011 to forget, punctuated by one of the most epic September collapses in baseball history. But across the street sister company Fenway Sports Management, under managing director Billy Hogan, continued its sharp ascendency as an industry powerhouse.

During the year, FSM and parent company Fenway Sports Group rebranded to espouse their international ambitions, conducted their first full year of ownership of British soccer giant Liverpool FC, struck a high-profile strategic partnership with LeBron James and LRMR Marketing, and conducted another successful version of the Frozen Fenway hockey festival at the ballpark. And just after the holidays, Liverpool, with the aid of Hogan and FSM, closed on a six-year kit deal with Warrior Sports, owned by New Balance, worth more than $230 million. It is the largest such deal in English Premier League history.

For Hogan, the international components, particularly with Liverpool and James now firmly in the FSM portfolio, represent a significant change for the company.

“We’re now selling two global brands,” Hogan said. “That’s radically changed our perspective, and how we look at the business. We’re already seeing the benefits of that reach and the ability to sell and market globally.”



Age: 37
Title: Managing director
COMPANY: Fenway Sports Management
Education: B.A., economics, Trinity College
Family: Wife, Jennifer; children Lulu (5), Quinn (3) and Harper (5 months)
Career: Giant Screen Films (2000-02); ANC Sports (2002-04); joined Fenway in 2004
FIRST JOB: Started mowing lawns in my neighborhood at 11 years old
Last vacation: Ocean Reef Club last March
what's on your ipod? Bruce, Coldplay, Zac Brown Band, U2
Guilty pleasure: Reese’s Peanut Butter Cups
Best stress release: Men’s league hockey followed by a postgame beverage(s)
Pet peeve: Bad drivers
Fantasy job: Bartender at the Soggy Dollar Bar in Jost Van Dyke, British Virgin Islands
WHAT KEEPS YOU AWAKE AT NIGHT: Right now, my 5-month-old daughter! But usually it’s worrying about where the next deal is coming from.
Business advice: Two things: Treat people the way you want to be treated, and business is all about the people — hire the best and success will follow.


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