SBJ/March 12-18, 2012/Coast to Coast

Coast to Coast: Nats roll out edgy campaign

ATLANTA
Braves, Publix offer scholarships

The Atlanta Braves and Publix Super Markets partnered to offer scholarships to graduating seniors throughout Georgia. Graduating high school seniors in Georgia with a minimum 3.2 grade point average can apply online by April 21 at braves.com/scholarships. Six $2,000 scholarships are available.

BOISE, IDAHO
Stadium adding seats at $3.1M cost

The Southern Bleacher Co. will add 8,818 seats to Bronco Stadium at Boise State University this year, a $3.1 million project that will expand the venue to more than 37,000 seats. Southern Bleacher will work under Boise’s McAlvain Design Build for the project.

EVERETT, WASH.
Stealth recruits ambassadors

The NLL Washington Stealth launched their Stealth Ambassadors program through Social Toaster. Fans can become ambassadors and earn prizes for their interaction on social media platforms. The top three ambassadors who earn the most points on a monthly basis will win prizes.

FOXBORO, MASS.
Wynn pushes for new resort

Developer Steve Wynn promised to design a gambling resort in keeping with the character of rural New England, according to a Boston Globe report. Wynn released the first renderings of his proposal, seeking to build community support for the project. Wynn mailed artist drawings of the proposal and a 20-minute DVD to about 7,000 households in the region.

HUNTINGTON BEACH, CALIF.
USA Water Polo names official veggies

Beachside Produce, a grower, packer and marketer of fresh produce, was named the official vegetable supplier of USA Water Polo. Beachside will supply the national teams with a variety of vegetables in the lead-up to the 2012 Olympic Games. USA Water Polo is headquartered in Huntington Beach.

KANSAS CITY
Sporting KC toasts beer sponsorship
Sporting KC agreed to a marketing partnership with Boulevard Brewing Co. that will include co-branded offerings such as schedules, banners, custom glassware, coasters and table tents. Planned initiatives include a Boulevard-branded ticket offer and launch parties at Livestrong Sporting Park for all of its seasonal beers throughout the MLS season.

Royals using Skyview for radio
The Kansas City Royals and Skyview Networks have a new broadcast partnership. Skyview will provide its F.A.S.T. (Flexible Audio Storage Technology) inventory management system for Kansas City Royals radio. The system allows the ability to produce the radio broadcast directly from the broadcast booth at the ballpark, home or away.

NEW YORK
Knicks, Rangers prices going up

New York Knicks season-ticket prices will increase an average of 4.9 percent next season, and New York Rangers prices will increase an average of 9.5 percent. These increases are primarily in the upper bowl, reflecting new amenities and improved sight lines at Madison Square Garden. A new offering next season will be the Gallery Seats in the front two rows upstairs. The new seats have more legroom, and the first row will also have a personal television for each seat.

Barclays Center seeks local suppliers
Barclays Center began a survey on www.BarclaysCenter.com and www.AtlanticYards.com to help identify Brooklyn-based businesses in the food service industry. Levy Restaurants has made a commitment to work with local businesses and suppliers, and to recruit, train and integrate community-based operators and suppliers into the arena’s food business. Surveys must be received by March 26.

OMAHA, NEB.
Marriott sponsors Masters Swimming

Marriott International signed on as a multiyear title sponsor of the Marriott USMS Summer Nationals and becomes the official hotel sponsor of U.S. Masters Swimming. USMS members will be able to make reservations through a customized travel portal, marriott.com/usms, with a portion of revenue going to USMS and event hosts. The event will be July 5-8 at CenturyLink Center.

ORLANDO
Magic dons ‘El Magic’ jerseys
The Orlando Magic is wearing “El Magic” jerseys for three home games this season. The debut of the jerseys on March 1 coincided with Latin Night, Noche Latina. The “El Magic” jerseys — also planned for games on March 19 and March 21 — are part of the team’s continuing efforts to connect with the entire community of greater Central Florida.

PHILADELPHIA
AFL Soul partners with IGL

The Philadelphia Soul and the Indoor Gridiron League formed a partnership to create what they say will be the first semi-pro indoor football league in the country that has the direct endorsement of a professional football team. The IGL has nine teams and a 12-week season that will run from April through July. Owned by Jakib Media, the IGL will function as a recreational and developmental football league.

PHOENIX
Diamondbacks launch $100K challenge

The Arizona Diamondbacks launched their “D-backs $100,000 School Challenge,” presented by the University of Phoenix. Twenty local area schools will receive $5,000 each from the Arizona Diamondbacks Foundation. Submissions from teachers and faculty will be accepted until April 15 at dbacks.com/schoolchallenge.

Great Clips still racing
Great Clips will be the title sponsor of Phoenix International Raceway’s NASCAR Nationwide race on Nov. 10. Great Clips is the longest-running sponsor in the Nationwide Series, dating to 2000. The team’s No. 38 Great Clips Chevrolet will be driven this year primarily by Kasey Kahne.

PITTSBURGH
Steelers raising ticket prices

The Pittsburgh Steelers in a letter to season-ticket holders said they are raising ticket prices in order to meet the challenges of remaining competitive in the NFL, according to a Pittsburgh Tribune-Review report. The team did not make prices available, but it is known that tickets that cost $92 in 2011 will cost $100 next season, according to the report.

SAN ANTONIO
Game attendance at AT&T Center was 11,382, third-best in franchise history.
Photo by: DARREN ABATE
Rampage honor military, raise $47K
The San Antonio Rampage raised more than $47,000 in a postgame jersey auction on March 3 to benefit Operation Comfort and the Rampage Sled Hockey Team. The AHL team honored military service members at their ninth annual Military Appreciation Night.

WASHINGTON, D.C.
Caps build on social media

The Washington Capitals are providing an enhanced experience to their 437,000 Facebook fans with MicroStrategy’s Alert app. MicroStrategy Alert aggregates news and updates on the team from newspapers, websites and blogs into one updated place on fans’ smartphones.

Nats bring the ‘Natitude’
The Nats' Michael Morse has the right idea.
Photo by: Washington Nationals
The Washington Nationals rolled out their “Natitude” campaign this month. The campaign, created with branding agency Forty Forty — focuses on a young, edgy and talented team. Radio spots and TV ads began airing during the first games of spring training early this month.

WATKINS GLEN, N.Y.
Track asks for grandstand names

Watkins Glen International is asking for input in naming five existing grandstands prior to the start of the 2012 season. Ideas for grandstand names may come from any aspect of the track’s history or a tie to the Finger Lakes region. Submissions will be accepted through March 31.

Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.
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