OneTwoSee to provide X1 tech content Sports Media: Death of a merger ThePostGame opens up the playing field ESPN has a new awards show Fox Sports defends coverage of U.S. Open Tennis Channel renews with NeuLion NBCSN preps for NHL draft coverage ESPN pumps up Pan Am coverage Sports Media: NFL’s streaming experiment Fox team provides assists for World Cup
SBJ/March 5-11, 2012/Media
ESPN opening digital content to developers
Published March 5, 2012, Page 5
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
|The ESPN Developer Center has been in development for nearly a year.
ESPN in the past has partnered with third parties in traditional business development deals to place its content beyond its own platforms. But the new effort will create a more public and expansive structure in which a far greater number of outside entities will have access to ESPN content.
“This has the potential to be very additive to ESPN’s business,” said Dave Greeley, managing director for media consultancy and research firm Frank N. Magid Associates. “Every platform matters, and what they’re doing here further recognizes that.”
Several of ESPN’s primary digital competitors, including Yahoo! and CBS, have similar developer programs, particularly for fantasy sports. But given the depth and breadth of ESPN’s digital content, this latest initiative holds the potential for even greater scale.
“This is a way to take business development to the next level,” said Jason Guenther, vice president of ESPN digital media technology. “This is literally about unlocking our content and making barriers to entry for development and innovation as low as possible.”
The ESPN Developer Center has been in development for nearly a year, and several partners of the company are among the first to experiment with the APIs. The early adopters include popular location-based social media platform Foursquare, and Flipboard and Pulse, two developers of news-reading applications that have won acclaim for helping make newsfeeds and websites more graphically oriented and interactive.
“This allows us to slice and dice their content in some really interesting ways,” said Akshay Kothari, Pulse chief executive and co-founder. “Being where content is consumed, we think, is a very good thing for publishers, and ESPN is now one of the biggest publishers in our platform.”
Financial terms of the ESPN Developer Center were not disclosed, and will likely vary depending on the type and scope of the products created by developers.
ESPN executives said the initiative will also complement ESPN’s internal product development efforts.
“We see this as a great means to connect with developers and have access to some of the new and exciting things being created out there,” Guenther said. “This will definitely keep us on our toes.”