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YouTube to team with NBC on video for London Games
NBC and YouTube will team up to deliver the Olympics online this summer. The Olympics rights holder has struck a technology and promotional partnership that will see YouTube provide the video player for NBCOlympics.com throughout the London Games.
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Allstate getting hands on NCAA partnership
Allstate has designs on turning March Madness into March Mayhem, signing a multiyear contract to become an NCAA corporate partner, effective immediately.
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Good Luck: QB, Nike near deal
Likely No. 1 NFL draft pick Andrew Luck is close to signing a multiyear footwear and apparel deal with Nike, numerous industry sources said last week.
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This jersey sponsorship question is No. 1: What's it worth?
With the NBA positioning itself as the most global of leagues, will it soon join the rest of the world by selling advertising on uniforms?
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Sportservice lands Lambeau food contract
The Green Bay Packers have agreed to a five-year deal with Delaware North Sportservice to take over concessions and premium dining at historic Lambeau Field.
