SBJ/February 27-March 4, 2012/Research and Ratings
Packers, Steelers, Cowboys, Patriots lead in social media space
Published February 27, 2012
According to data from comScore, the Packers averaged nearly 1.25 million unique visitors per month during the measured period, tops among all clubs. The Cowboys ranked second with 1.17 million, followed by the Steelers with 1.11 million. Those were the only teams to average more than 1 million unique visitors per month during the five-month period.
But driving traffic to a team’s website is not the sole focus for clubs in today’s online landscape. The Atlanta Falcons, for example, made a significant social media push this past season. The Falcons ranked near the bottom of the league heading into the season in terms of Facebook likes and finished with just under 648,000. That ranked the club fourth in Facebook likes gained during the regular season.
The Cowboys led all clubs going into the training-camp period with about 3.25 million Facebook likes and remained at the top at the end of the regular season, reaching 4.16 million. The Steelers ranked second with 3.77 million likes, but they grew by more than 1 million during the course of the season, the only club to do so.
While not cracking the top five in team site traffic or Facebook likes, the New York Jets topped all teams in Twitter followers during the regular season. The club finished the season with just over 286,000 followers, ahead of just over 257,000 for the Cowboys.
To view the season-end numbers for each NFL club, visit www.sportsbusinessdaily.com.
Austin Karp is assistant managing editor for sister publication SportsBusiness Daily.
|NFL TEAM WEBSITES: AVG. UNIQUE VISITORS FROM AUGUST-DECEMBER|
|Green Bay Packers||1,249||Denver Broncos||718|
|Dallas Cowboys||1,169||Oakland Raiders||673|
|Pittsburgh Steelers||1,111||San Francisco 49ers||670|
|New England Patriots||948||New York Giants||652|
|Philadelphia Eagles||768||Chicago Bears||639|
|NFL TEAM FACEBOOK LIKES, TWITTER FOLLOWERS DURING 2011 SEASON (RANKED BY INCREASE)|
|JAN. 5||AUG. 2||GAIN|
|Green Bay Packers||2,491,703||1,820,070||+671,633|
|New England Patriots||2,778,703||2,358,784||+419,919|
|New Orleans Saints||2,315,114||1,987,876||+327,238|
|JAN. 5||AUG. 2||GAIN|
|New York Jets||286,400||162,079||+124,321|
|New York Giants||152,281||29,203||+123,078|
|Green Bay Packers||210,429||87,580||+122,849|
|New England Patriots||230,839||111,660||+119,179|
|New Orleans Saints||150,030||64,040||+85,990|
|San Francisco 49ers||134,056||61,783||+72,273|