‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/February 13-19, 2012/People and Pop CulturePrint All
The Cleveland Indians named Court Berry-Tripp coordinator of baseball information. Berry-Tripp was manager of media relations and communications for the Texas Rangers.
The Minnesota Twins promoted Laura Day to executive vice president of business development, Kip Elliott to executive vice president of business administration and chief financial officer, Matt Hoy to senior vice president of operations, Gary Glawe to senior director of ballpark systems, Dana Minion to ballpark maintenance manager, Shelley Andrew to business systems manager, Brent Hildebrandt to infrastructure systems administrator and Julie Okland to senior manager of promotions.
The New York Mets promoted Mike Landeen to senior vice president of venue services and operations.
The New York Yankees promoted Jean Afterman to senior vice president and assistant general manager, Billy Eppler to assistant general manager and Will Kuntz to pro scouting manager and named Jim Hendry special assignment scout. Hendry was vice president and general manager of the Chicago Cubs.
Northern Michigan University’s Ken Godfrey is stepping down as athletic director but will remain as special assistant to the president.
Chicagoland Speedway and Route 66 Raceway named Patrick Kenny communications coordinator.
Duane Morris named Kenneth Shropshire corporate practice group special counsel. Shropshire leads the Wharton Sports Business Initiative at the University of Pennsylvania’s Wharton School.
Outside Television hired Dennis Gillespie as senior vice president of distribution. Gillespie was senior vice president of Game Show Network.
YES Network promoted Ed Delaney to senior vice president of broadcast operations and engineering.
IndyCar promoted Marc Koretzky to chief operating official and vice president of sales, Greg Gruning to executive vice president of corporate business development, Kasey Coler to vice president of marketing, Mark Sibla to vice president of partner strategy and Tiffany Hemmer to vice president of legal.
Charlie Wijeratna stepped down as English Premier League club Tottenham Hotspur’s executive director.
Sporting Goods and Apparel
Specialized Bicycle named Kirk Richardson general manager for the U.S. market. Richardson was general manager of footwear at Columbia Sportswear.
Awards and Boards
USA Hockey named Chicago Blackhawks general manager Stan Bowman to its U.S. men’s national team advisory group.
USA Track & Field named Jackie Joyner-Kersee, Eve Wright and Mickey Carter to its board of directors and elected director Steve Miller to vice chair.
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Pre-presser huddle for Super Bowl owners
New York Giants co-owner Steve Tisch (left) and New England Patriots owner Robert Kraft (center) talk with NFL Commissioner Roger Goodell before his news conference Friday.
Photo by:AP IMAGES
Smith and the NFLPA lineup
At the NFL Players Association news conference Thursday (from left): Sean Morey, Jeff Saturday, Kevin Mawae, Domonique Foxworth, DeMaurice Smith, Charlie Batch, Brian Dawkins and Tony Richardson.
Photo by:KEVIN KOSKI / NFLPA
NFL Commissioner Roger Goodell and his wife, Jane Skinner, arrive for the inaugural NFL Honors awards show at the Murat Theatre on Saturday.
Photo by:AP IMAGES
Darius and friends downtown
Country music performer Darius Rucker was the headline act during the Super Bowl Village concert lineup Thursday, and members of the Indianapolis host committee welcomed him before he took the stage. From left: Ryan Hickey, host committee; Rick Fuson, Pacers Sports & Entertainment COO and co-chair of the Super Bowl Village Committee; Rucker; Susan Baughman, host committee SVP; Dave Lucas, Live 360 Group CEO; and Shawn Hitchcock, host committee director of special projects.
Photo by:JESSICA HOFFMAN
Tisch at GQ party
New York Giants co-owner Steve Tisch and GQ Publisher Chris Mitchell attend the GQ party at The Stutz Building on Friday.
Photo by:GETTY IMAGES
Giving Back bash
Marc Pollick (left), president and founder of the Giving Back Fund, and ESPN football analyst and former quarterback and “Bachelor” Jesse Palmer celebrate at the Big Game Big Give fundraiser Friday at the Indianapolis Colts Grille.
Photo by:BRIAN MCGUCKIN
Jones, Drake at ESPN 'NEXT'
Dallas Cowboys owner Jerry Jones greets Drake, the headline performer at ESPN The Magazine’s “NEXT” party. The event was held Friday night in a converted warehouse near downtown.
Photo by:ESPN THE MAGAZINE
Partying with Pepsi
PepsiCo sports marketers enjoyed the Pepsi party Friday at the Indiana State Museum. From left: Mark Rooks, senior director of sports marketing; Sara Herman, assistant manager of sports marketing; Jacqueline Boltik, sports marketing analyst; and Todd Kaplan, director of sports marketing.
Photo by:MIKE COPPOLA / GETTY IMAGES FOR PEPSI
Cowboys crew hits the after-Beach Bowl bash
Gene, Jerry and Stephen Jones of the Dallas Cowboys attend DirecTV’s sixth annual Celebrity Beach Bowl After Party at Victory Field on Saturday.
Photo by:GETTY IMAGES
And the winner is …
Former MLB VP of baseball operations and administration Ed Burns captured the annual SBD/SBJ Super Bowl Pick 'Em. Burns picked the Giants to beat the Patriots 34-31, Eli Manning to win MVP and Doritos to top USA Today’s Ad Meter.
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Sue Hunt has been a lifelong fan of tennis and the U.S. Open, but her true passion is marketing. Hunt was introduced to the sports business while working at Nabisco through its work with the MLB All-Star Game, then later while working for L’Oreal, one of the major sponsors of the WNBA. After five years at the USTA, Hunt is head of all marketing efforts, from youth participation to the U.S. Open. Hunt spoke with staff writer Kristen Heimstead.
■ New title: Chief marketing officer, United States Tennis Association
■ Previous job: Managing director of marketing
■ First job: Co-op position with Procter & Gamble, but before that, Pizza Hut
■ Education: Bachelor’s in economics, University of Connecticut (1986)
■ Resides: Fairfield, Conn., with husband Scott Slobin and children Alex, Sam and Katherine
■ Grew up: Lived around the world and moved every two years but was born in Bethlehem, Pa.
■ Executive most admired: Steve Jobs
■ Brand most admired: Apple
■ Favorite vacation spot: Barbados
■ Last book read: “The Art of Fielding,” by Chad Harbach
■ Favorite book: “A Prayer for Owen Meany,” by John Irving
■ Last movie seen: “Mission: Impossible – Ghost Protocol”
■ Favorite movie: “Cinema Paradiso”
■ Favorite band/musician: Bruce Springsteen
■ What is the biggest challenge in your new position?
Making sure everyone in the tennis industry understands 10 and Under Tennis has to have a long-term focus. In order to really change the game and drive participation, we need to stay at this for years to come. … What I’m most excited about is we’ve actually created departments internally that are solely focused on 10 and Under Tennis.
■ What is the biggest risk you've taken in your career?
Putting all of our energy and resources and a very large part of our assets behind the initiative. This is us absolutely believing these changes … make so much sense that it’s worth taking the risk.
■ What is your biggest professional accomplishment?
The marketing I was able to work on with The Martin Agency in 2011 blows me away. To imagine we got a phone call from the first lady’s office asking to be a part of our campaign …
■ What is your biggest professional disappointment?
Every year at the U.S. Open our opening night is a really special event that we work on for probably 11 months. [Last year] we developed what we thought was going to be perhaps one of the best opening nights, with an amazing light show. … Then Hurricane Irene hit, and due to unbelievable rain and difficulty getting the facility back up we had to cancel our opening night show. It was very devastating for us all.
■ What career advice do you have for people wanting into this industry?
In my career I’ve worked on spaghetti sauce, dog biscuits, pizza and tennis, and my joy comes from my complete passion for understanding how to market a product. So I really want to advise people to focus on that passion first and then see how they can channel that into sports.
■ What is one element that you would like to change about the sports industry?
Many sports are on the decline among youth due to overspecialization and kids being asked to perform at such high levels at such young ages. I really hope that all the professional teams and associations are as focused as we are on participation and making sure that youth play is appropriate for kids. I think if we can do that … we’re going to make sure sports continue to really grow in this country.