SBJ/February 13-19, 2012/In-Depth

Battleground markets

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The following chart shows highlights of major U.S. markets that have three or more sports-format radio stations. The New York and Atlanta markets are also shown. The chart shows Arbitron ratings as well as “Cume,” which is defined as the average number of listeners that tuned in to the station for at least five minutes during the three-month time period.

Station Owner Oct. Nov. Dec. Cume
Atlanta
WCNN Dickey Broadcasting 2.1 1.7 2.0 321,000
WQXI Lincoln Financial Media 1.2 1.1 1.1 219,000
Baltimore
WJZ-FM CBS Radio 4.3 4.7 4.8 293,600
WBAL* Hearst Television 4.0 4.0 4.2 233,700
WJZ CBS Radio 1.1 0.8 0.8 84,700
WTEM Red Zebra Broadcasting 0.6 0.7 0.6 59,000
WNST Nasty 1570 Sports -- 0.1 0.1 23,600
Boston
WBZ-FM CBS Radio 4.3 4.1 4.1 756,100
WEEI Entercom 5.6 3.8 3.5 577,500
WVEI-FM Entercom 0.2 0.2 0.2 54,600
Columbus
WBNS-FM RadiOhio 6.7 6.8 7.2 396,500
WBNS RadiOhio 0.2 0.3 0.4 64,900
WYTS Clear Channel 0.1 0.2 0.2 18,900
Dallas-Fort Worth
KTCK Cumulus Media 3.0 2.9 2.8 360,600
KRLD CBS Radio 2.4 2.2 2.3 609,400
KESN ESPN Radio 3.2 3.1 1.5 465,400
KZMP** ESPN Radio 0.9 1.0 0.7 87,500
Denver-Boulder
KKFN Lincoln Financial Media 2.1 2.5 2.7 283,900
KEPN Lincoln Financial Media 0.5 0.5 0.4 53,900
KDSP Front Range Sports Network 0.1 0.1 0.1 52,600
KCKK 4-K'S, LLLP 0.1 0.1 0.1 37,600
Detroit
WXYT-FM CBS Radio 8.6 6.8 5.5 766,400
WDFN Clear Channel 0.9 0.7 0.5 114,800
WTKA Cumulus Media 0.1 0.1 0.1 36,400
Houston-Galveston
KILT CBS Radio 2.4 2.6 2.6 449,900
KBME Clear Channel 1.3 1.3 1.3 264,800
KFNC Cumulus Media 0.8 0.8 0.8 212,200
KGOW Gow Communications 0.2 0.2 0.2 63,200
KGOL** Texas Radio Holdings 0.1 0.1 0.1 40,300
Indianapolis
WFNI Emmis Communications 2.9 3.7 3.3 148,300
WNDE Clear Channel 0.6 0.7 0.7 73,900
WXLW Creative Data Management 0.2 0.3 0.2 24,300
Jacksonville
WJXL Seven Bridges Radio 1.5 2.0 2.1 84,900
WFXJ Clear Channel 1.0 1.0 1.1 84,100
WAOC Phillips Broadcasting 0.1 0.1 0.1 10,300
Kansas City
KMBZ* Entercom 4.7 5.2 4.5 256,000
WHB Union Broadcasting 3.8 4.3 3.7 235,700
KCSP Entercom 2.9 2.5 2.7 204,200
Los Angeles
KSPN ESPN Radio 1.3 1.5 1.3 581,900
KLAC Clear Channel 0.7 0.8 0.9 551,200
KWKW** Lotus Communications 0.4 0.5 0.6 330,200
KLAA LAA 1 0.3 0.3 0.2 187,200
XEPRS Radio San Diego 0.1 0.2 0.1 96,200
Miami-Fort Lauderdale-Hollywood
WQAM Beasley Broadcast Group 1.3 1.0 1.1 173,200
WAXY Lincoln Financial Media 0.9 1.0 0.9 160,000
WINZ Clear Channel 0.5 0.6 0.7 165,100
WNMA** Deportes Media 0.4 0.3 0.4 76,200
WMEN James Crystal Enterprises 0.2 0.1 0.1 29,400
Milwaukee-Racine
WAUK Good Karma Broadcasting 0.8 0.8 0.7 66,500
WSSP Entercom 0.8 0.6 0.7 64,300
WSCR CBS Radio 0.4 0.4 0.5 44,300
WMVP ESPN Radio 0.2 0.3 0.2 11,900
Nashville
WGFX Cumulus Media 8.9 8.1 7.8 294,900
WPRT-FM Cromwell Group 1.0 1.2 1.5 103,400
WNSR Southern Wabash Communications 0.2 0.2 0.2 20,600
Nassau-Suffolk (Long Island), N.Y.
WFAN CBS Radio 5.5 5.1 5.2 368,300
WEPN ESPN Radio 1.8 1.8 1.5 205,500
WLIR-FM ESPN Radio 0.2 0.3 0.2 29,600
New York City
WFAN CBS Radio 3.2 3.2 3.3 1,665,900
WEPN ABC Radio 1.5 1.5 1.3 1,017,700
Philadelphia
WIP-FM CBS Radio 3.0 2.9 3.3 701,600
WPEN-FM Greater Media 2.3 2.2 2.1 437,400
WIP CBS Radio 0.9 0.8 0.8 255,600
WPEN Greater Media 0.3 0.3 0.3 110,800
WFAN CBS Radio 0.2 0.2 0.2 41,600
Phoenix
KTAR Bonneville/KSL Broadcasting 3.5 3.2 2.8 281,800
KGME Clear Channel 1.0 0.9 0.6 138,600
KDUS Sandusky Radio 0.6 0.3 0.3 66,500
KBMB** Entravision Communications 0.1 0.2 0.2 29,200
Sacramento
KHTK* CBS Radio 2.3 2.3 2.3 174,600
KNBR Cumulus Media 1.5 1.4 1.4 95,400
KCTC Entercom 1.5 1.9 1.2 95,700
Salt Lake City-Ogden-Provo
KALL Utah Radio Acquisition 1.6 1.6 1.4 129,500
KFNZ Cumulus Media 1.1 1.1 1.1 85,800
KZNS Simmons Media 0.9 0.8 0.6 77,200
KJQS Cumulus Media 0.1 0.1 0.3 37,100
San Diego
XEPRS Radio San Diego 1.9 2.1 2.1 203,900
KLSD Clear Channel 0.7 0.6 0.6 112,500
XEPE* Radio San Diego 0.4 0.4 0.3 59,500
KLAC Clear Channel 0.1 -- 0.1 34,400
San Francisco
KNBR Cumulus Media 3.5 3.4 2.9 684,300
KTCT Cumulus Media 1.2 1.1 0.9 312,000
KGMZ Entercom 0.8 0.8 0.9 164,700
KHTK* CBS Radio 0.2 0.2 0.2 98,200
San Jose
KNBR Cumulus Media 3.9 3.8 3.7 165,000
KGMZ Entercom 0.9 1.4 1.2 41,500
KTCT Cumulus Media 1.1 0.9 1.1 87,800
KHTK* CBS Radio -- -- 0.1 9,400
Seattle-Tacoma
KJR Clear Channel 3.5 3.2 2.7 363,700
KIRO Bonneville/KSL Broadcasting 3.5 3.1 2.5 407,000
KNBQ Clear Channel 1.5 1.6 0.9 130,200
KRKO Andrew & Craig Skotdal 0.1 0.1 0.1 25,700
St. Louis
KMOX* CBS Radio 9.3 8.3 6.5 400,400
WXOS Hubbard Broadcasting 4.4 5.5 3.8 331,800
KFNS Grand Slam Sports 0.8 0.9 0.6 96,500
KSLG Grand Slam Sports 0.1 0.1 0.1 26,200
Tampa-St. Petersburg-Clearwater
WFLA* Clear Channel 4.5 4.8 4.6 270,800
WDAE Clear Channel 3.8 2.5 2.1 237,100
WQYK CBS Radio 0.5 0.4 0.4 73,100
WHBO Genesis Communications 0.6 0.6 0.7 60,700
Washington, D.C.
WTEM Red Zebra Broadcasting 3.2 3.0 2.9 510,900
WJFK-FM CBS Radio 2.0 1.9 1.7 307,600
WSPZ Red Zebra Broadcasting 0.3 0.3 0.2 83,500
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