Menu
Coast to Coast

Coast to Coast: Braves button up for 1966

ATLANTA

The tomahawk comes off the front and finds space on the left sleeve.
Photo by: POUYA DIANAT / ATLANTA BRAVES
Braves wear cream for weekends
The Atlanta Braves introduced a new alternative home uniform that pays homage to the team’s past, reflecting the look of the 1966 club. The cream-colored uniform features the traditional Braves script in red across the chest, minus the tomahawk, and a new logo patch on the left sleeve. The alternates will be worn for Saturday and Sunday home games.

BALTIMORE
Ravens hold prices steady

The Baltimore Ravens will not raise ticket prices at M&T Bank Stadium for the third straight season, according to a report in The Sun. From 2001 to 2009, the team raised ticket prices every other year.

BOSTON
Celtics, Re/Max continue ‘makeovers’

The Boston Celtics and Re/Max of New England launched the seventh year of their Re/Max of New England Home Court Program. The program awards three Celtics fans a driveway renovation and a Celtics-themed bedroom makeover. Fans can enter the contest at Celtics.com by submitting a 500-word essay.

Jordan’s calls for used equipment
Boston Red Sox sponsor Jordan’s Furniture launched its 2012 Double Play Youth Baseball Program, a donation project that will supply used baseball and softball equipment to inner-city youths. In partnership with the Red Sox Foundation and its support of the Reviving Baseball in Inner Cities program, equipment will be distributed to more than 2,000 children.

CHARLOTTE
Lacrosse event is relocated

The ESPNU Warrior Classic is moving to Charlotte after having been played at Rentschler Field in East Hartford, Conn., for two years. The men’s college lacrosse doubleheader this year will be played April 14 at American Legion Memorial Stadium, home of the Major League Lacrosse Charlotte Hounds. Rutgers, Syracuse, Hofstra and North Carolina are scheduled to participate.

CHICAGO
Bulls, Kia sign 4-year extension

The Chicago Bulls and Kia Motors America agreed to a four-year sponsorship extension. The deal designates Kia as the official vehicle of the Bulls through the 2014-15 season. Financial terms of the agreement were not disclosed. Kia has been a Bulls sponsor for the past six seasons.

COOPERSTOWN, N.Y.
Hall of fame selects ad agency

The National Baseball Hall of Fame and Museum selected Carmichael Lynch as its strategic and creative adviser. The Minneapolis advertising agency will work with the hall as it approaches its 75th anniversary in 2014.

DETROIT
Lions raising ticket prices

The Detroit Lions are increasing season-ticket prices for the first time since after the 2007 season, according to a Detroit News report. Season-ticket prices will increase on average by 7.9 percent, to $72.04, but for about 30,000 seats, the increase will be in the 4 percent to 5 percent range.

HOUSTON
Texans add $3-$10 to ticket prices

The Houston Texans will raise ticket prices by an average of 8.5 percent for the 2012 season, according to a report in the Houston Chronicle. Nearly all seats at Reliant Stadium will have an increase of between $3 and $10.

INDIANAPOLIS
Brady jersey brings $46,000

An anonymous bidder paid $46,000 for a 2011 game-worn Tom Brady jersey at The Super Bowl XLVI Live Auction in Indianapolis on Feb. 5, tripling the presale estimated value. Hunt Auctions had estimated the jersey’s value at $10,000 to $15,000 before the sale.

LOS ANGELES

Dodgers marking stadium’s 50th
The Los Angeles Dodgers will use a Dodger Stadium 50th anniversary logo this season. State Farm is the presenting sponsor of the seasonlong celebration of the venue’s 50th anniversary. The logo will appear as badges on Dodgers uniforms this season.

MIAMI
Marlins’ Samson runs for funds

Miami Marlins President David Samson on April 27 will run 50 miles to raise funds in honor of the construction workers who made Marlins Park a reality. All of the proceeds raised will be donated to 10 charities. To date, the run has raised more than $500,000 through sponsor and individual donations.

NEW YORK
Knicks offer new mobile app

The New York Knicks launched a free mobile application for fans. The new app will integrate the online community platform KnicksNow.com, which made its debut last season. New features will be added in the coming months, as well as a version designed specifically for the iPad.

Hospital starts exercise contest
The Knicks and Hospital for Special Surgery, the official hospital of the NBA team, launched a fan contest called Train Like a Knick. Fans can submit exercise videos that show how they train like their favorite Knicks players. The contest winners will receive a Knicks training experience at MSG Training Center, including personalized basketball drills as well as workouts with Knicks alumni and the team’s training and HSS rehabilitation staff.

ORLANDO

Military members participate in the
pregame high-fives with Magic players.
Photo by: GARY BASSING
Magic reserves ‘Seats for Soldiers’
The Orlando Magic and Harris Corp. teamed up to honor military men, women and their families with Seats for Soldiers Night on Feb. 3. The Magic, Harris Corp. and season-ticket holders donated more than 1,000 tickets to the Magic-Cleveland Cavaliers matchup for active and retired military personnel and their families.

PHILADELPHIA
Sixers, Kia renew sponsorship

The Philadelphia 76ers renewed their multiplatform sponsorship with Kia Motors America through the 2012-13 season. A team sponsor since 2007, Kia is the official automotive partner of the Sixers. The deal includes LED and courtside signs, placement on the front of the pole pads on both baskets at Wells Fargo Center, and a new vehicle display area at the arena.

WTT club signs host sponsor
Cancer Treatment Centers of America, owner and operator of the Eastern Regional Medical Center in Philadelphia, signed a deal to be host sponsor of the Philadelphia Freedoms World TeamTennis club for the 2012 season. Under the yearlong partnership, the organizations will participate in events that will benefit the Philadelphia chapter of the nonprofit group Assistance in Health Care.

SACRAMENTO
Parking operators submit bids

Thirteen parking operators, including at least two local partnerships, submitted their qualifications as potential bidders for the city of Sacramento’s parking operations. The city is considering leasing out its parking operations for up to 50 years as a way to pay for half the cost of a new downtown arena.

SAN ANTONIO

Second annual Pink in the Rink Night raised $48,000 from jersey auction.
Photo by: JOSH HUSKIN
Rampage breaks ‘Pink’ records
The San Antonio Rampage raised a franchise-high $48,000 from a postgame jersey auction on Feb. 3 during their second annual Pink in the Rink Night to benefit the San Antonio affiliate of Susan G. Komen for the Cure. The team also set a franchise attendance record as 16,151 fans watched the Rampage skate on pink ice.

WASHINGTON, D.C.
Players ride along in VWs

D.C. United players assisted at the Volkswagen Ride and Drive Event on Feb. 4 at the Washington Auto Show. Dwayne De Rosario, the 2011 Volkswagen MLS most valuable player, led a group of players by riding along as prospective car buyers test-drove Volkswagen cars. Volkswagen is D.C. United’s presenting partner.

Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1436.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/02/13/Coast-to-Coast/Coast-to-Coast.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/02/13/Coast-to-Coast/Coast-to-Coast.aspx

CLOSE