League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/February 13-19, 2012/Coast to CoastPrint All
The tomahawk comes off the front and finds space on the left sleeve.
Photo by:POUYA DIANAT / ATLANTA BRAVES
The Atlanta Braves introduced a new alternative home uniform that pays homage to the team’s past, reflecting the look of the 1966 club. The cream-colored uniform features the traditional Braves script in red across the chest, minus the tomahawk, and a new logo patch on the left sleeve. The alternates will be worn for Saturday and Sunday home games.
Ravens hold prices steady
The Baltimore Ravens will not raise ticket prices at M&T Bank Stadium for the third straight season, according to a report in The Sun. From 2001 to 2009, the team raised ticket prices every other year.
Celtics, Re/Max continue ‘makeovers’
The Boston Celtics and Re/Max of New England launched the seventh year of their Re/Max of New England Home Court Program. The program awards three Celtics fans a driveway renovation and a Celtics-themed bedroom makeover. Fans can enter the contest at Celtics.com by submitting a 500-word essay.
Jordan’s calls for used equipment
Boston Red Sox sponsor Jordan’s Furniture launched its 2012 Double Play Youth Baseball Program, a donation project that will supply used baseball and softball equipment to inner-city youths. In partnership with the Red Sox Foundation and its support of the Reviving Baseball in Inner Cities program, equipment will be distributed to more than 2,000 children.
Lacrosse event is relocated
The ESPNU Warrior Classic is moving to Charlotte after having been played at Rentschler Field in East Hartford, Conn., for two years. The men’s college lacrosse doubleheader this year will be played April 14 at American Legion Memorial Stadium, home of the Major League Lacrosse Charlotte Hounds. Rutgers, Syracuse, Hofstra and North Carolina are scheduled to participate.
Bulls, Kia sign 4-year extension
The Chicago Bulls and Kia Motors America agreed to a four-year sponsorship extension. The deal designates Kia as the official vehicle of the Bulls through the 2014-15 season. Financial terms of the agreement were not disclosed. Kia has been a Bulls sponsor for the past six seasons.
Hall of fame selects ad agency
The National Baseball Hall of Fame and Museum selected Carmichael Lynch as its strategic and creative adviser. The Minneapolis advertising agency will work with the hall as it approaches its 75th anniversary in 2014.
Lions raising ticket prices
The Detroit Lions are increasing season-ticket prices for the first time since after the 2007 season, according to a Detroit News report. Season-ticket prices will increase on average by 7.9 percent, to $72.04, but for about 30,000 seats, the increase will be in the 4 percent to 5 percent range.
Texans add $3-$10 to ticket prices
The Houston Texans will raise ticket prices by an average of 8.5 percent for the 2012 season, according to a report in the Houston Chronicle. Nearly all seats at Reliant Stadium will have an increase of between $3 and $10.
Brady jersey brings $46,000
An anonymous bidder paid $46,000 for a 2011 game-worn Tom Brady jersey at The Super Bowl XLVI Live Auction in Indianapolis on Feb. 5, tripling the presale estimated value. Hunt Auctions had estimated the jersey’s value at $10,000 to $15,000 before the sale.
The Los Angeles Dodgers will use a Dodger Stadium 50th anniversary logo this season. State Farm is the presenting sponsor of the seasonlong celebration of the venue’s 50th anniversary. The logo will appear as badges on Dodgers uniforms this season.
Marlins’ Samson runs for funds
Miami Marlins President David Samson on April 27 will run 50 miles to raise funds in honor of the construction workers who made Marlins Park a reality. All of the proceeds raised will be donated to 10 charities. To date, the run has raised more than $500,000 through sponsor and individual donations.
Knicks offer new mobile app
The New York Knicks launched a free mobile application for fans. The new app will integrate the online community platform KnicksNow.com, which made its debut last season. New features will be added in the coming months, as well as a version designed specifically for the iPad.
Hospital starts exercise contest
The Knicks and Hospital for Special Surgery, the official hospital of the NBA team, launched a fan contest called Train Like a Knick. Fans can submit exercise videos that show how they train like their favorite Knicks players. The contest winners will receive a Knicks training experience at MSG Training Center, including personalized basketball drills as well as workouts with Knicks alumni and the team’s training and HSS rehabilitation staff.
Military members participate in the
pregame high-fives with Magic players.
Photo by:GARY BASSING
The Orlando Magic and Harris Corp. teamed up to honor military men, women and their families with Seats for Soldiers Night on Feb. 3. The Magic, Harris Corp. and season-ticket holders donated more than 1,000 tickets to the Magic-Cleveland Cavaliers matchup for active and retired military personnel and their families.
Sixers, Kia renew sponsorship
The Philadelphia 76ers renewed their multiplatform sponsorship with Kia Motors America through the 2012-13 season. A team sponsor since 2007, Kia is the official automotive partner of the Sixers. The deal includes LED and courtside signs, placement on the front of the pole pads on both baskets at Wells Fargo Center, and a new vehicle display area at the arena.
WTT club signs host sponsor
Cancer Treatment Centers of America, owner and operator of the Eastern Regional Medical Center in Philadelphia, signed a deal to be host sponsor of the Philadelphia Freedoms World TeamTennis club for the 2012 season. Under the yearlong partnership, the organizations will participate in events that will benefit the Philadelphia chapter of the nonprofit group Assistance in Health Care.
Parking operators submit bids
Thirteen parking operators, including at least two local partnerships, submitted their qualifications as potential bidders for the city of Sacramento’s parking operations. The city is considering leasing out its parking operations for up to 50 years as a way to pay for half the cost of a new downtown arena.
Second annual Pink in the Rink Night raised $48,000 from jersey auction.
Photo by:JOSH HUSKIN
The San Antonio Rampage raised a franchise-high $48,000 from a postgame jersey auction on Feb. 3 during their second annual Pink in the Rink Night to benefit the San Antonio affiliate of Susan G. Komen for the Cure. The team also set a franchise attendance record as 16,151 fans watched the Rampage skate on pink ice.
Players ride along in VWs
D.C. United players assisted at the Volkswagen Ride and Drive Event on Feb. 4 at the Washington Auto Show. Dwayne De Rosario, the 2011 Volkswagen MLS most valuable player, led a group of players by riding along as prospective car buyers test-drove Volkswagen cars. Volkswagen is D.C. United’s presenting partner.
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