Guinness renews soccer tourney deal From the Field of Social Media New site for NBA Store MLB qualifying offers go oh-fer again New hospitality for Super Bowl NHL teams go solar Cartoon: Hungry for ratings High-end suites for Coliseum? NFL Net finds good spot for new shows Warriors take new sponsor at face value
SBJ/January 30-February 5, 2012/Research and RatingsPrint All
The market is up, Europe’s financial woes seem in check — at least for the moment — and retail spending continues to be a strong mark in the U.S. economy. Such economic indicators aren’t lost on the sports industry, as new data released by Turnkey Sports & Entertainment for January shows more executive confidence than any time in the last four years, since January 2008, prior to the recession.
The “Industry Outlook” metric is compiled each month when Turnkey Sports & Entertainment surveys more than 1,200 senior-level sports executives about their confidence level regarding the next 12 months.
“The economy has rebounded; the sports industry has weathered labor turmoil; ratings are high, TV deals continue to escalate, players are signing big contracts; and corporations are gravitating back to sports marketing,” said Len Perna, president and CEO of Turnkey.
“The flow of money in the sports business has everyone abuzz. And on the horizon, there’s no obvious barrier to continued growth.”
— Staff Report