What marketers can learn from baseball Sutton Impact: On the elevator Cartoon: Tiger's impact From the Field of Fan Engagement From the Executive Editor: Braves development Case for college athletes as employees Cartoon: Exclusively Indiana Cartoon: Law and order league The life and times of Steve Greenberg Sponsorship and driving social change
Upcoming Conferences and Events
SBJ/January 30-February 5, 2012/Opinion
Influence of high school sports goes overlooked
Published January 30, 2012, Page 24
When one considers the collective reach of high school sports, no one can match our numbers. Nor can anyone match the importance of the outcomes we engender. Our country’s leaders in government, industry, medicine and education have had their characters formed, to an extraordinary degree, by their high school sports experiences. For example, President Obama often cites his basketball efforts at Punahou High School in Hawaii, and House Speaker John Boehner makes equal note of his football days at Cincinnati’s Moeller High School.
The macro numbers are striking. Over 19,000 high schools provide nearly 8 million young people opportunities to play high school sports. More people attend high school sporting events than college and professional sports events combined. The growth of Web streaming will widen the gap. Yet the business media, including SBJ, largely pass on high schools. At a time when budget cuts threaten the existence of many school sports programs, business leaders should recognize the key role of high school sports in developing the next generation of employees and entrepreneurs, not to mention the current generation of consumers.
Studies consistently show students who participate in high school sports make better grades, have better attendance and fewer discipline referrals, and graduate at a higher rate than students who do not participate. Supporting the young people who participate in high school sports will keep the doors open to these programs and help us build the leaders of tomorrow.
None of the people who lead high school sports programs would claim to rank in the top 50 most influential people in sports business. However, the collective role of such leaders has an enormous influence on the nation’s future.
Gardner is executive director of the National Federation of State High School Associations.