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SBJ/January 16-22, 2012/Media
Shell takes post managing USC Sports Properties for Fox Sports
Published January 16, 2012, Page 10
Shell started last week and will manage the University of Southern California’s multimedia rights, which include radio, print, venue signs, sponsorships and other promotional marketing and hospitality.
For the first year of the deal, Fox will handle the rights to USC basketball on FS West. Afterward, those local TV rights go back to the conference for the planned Pac-12 channels.
Shell will work out of Fox’s Los Angeles office initially before moving into an office on campus. Shell will report to Kyle Sherman, executive vice president of Home Team Sports, a division of Fox Sports that will oversee the property.
“I’m looking to not just grow revenue, but grow it the right way, in a way that protects the USC brand,” Shell said. “Fox put a deal together that allows us to do that.”
Last month, Fox Sports signed a 10-year deal worth more than $7 million a year to manage USC’s multimedia rights.
Fox has a similar arrangement with the University of Florida through its Sun Sports regional sports network. Sun Sports hired Shell’s old company, IMG College, to manage the property. Fox executives say they don’t plan to pick up multimedia rights for other colleges.
Most recently, Shell was director of regional sales for IMG College where he reported to Lawton Logan, IMG College’s senior vice president of U.S. business development.