NBC to televise first Pegasus World Cup Tennis Channel lands Volvo Car Open The lure of China a constant factor Ken Block's Hoonigan adds production arm NBC interested in staying with circuit Sports Media: Twitter's NFL numbers Debates didn’t swing Monday matchups Intersport Tour talks to nets as opt-out date nears Sports Media: For the love of Vin
SBJ/January 9-15, 2012/Media
Qatar’s ATP event gets exposure through YouTube
Published January 9, 2012, Page 4
YouTube has been making a push into live sports, featuring sports and events like Indian Premier League cricket, professional bull riding and badminton. The ATP event is believed to be the first tennis event shown on YouTube, though, and more events could be coming.
|More ATP 250 tournaments could follow the Qatar event to YouTube.|
The top men’s and women’s tennis events worldwide pool their global rights through the respective tours, so it’s unlikely YouTube could gain access to these events, but the lower-level ones could be ripe. There are 40 of the ATP 250s spread across the globe.
ATP Media said the Doha event cut its deal with YouTube on its own and not through the ATP. As a result, the ATP made the tournament coverage free on its own website. All other tournaments available on the ATP website require payment for viewing.
For YouTube, it’s one more step in a push to become a player in showing live sports.
“We’re always talking with leagues and sporting events around the world, and we’re hoping to bring more tennis and many other sports to YouTube over the coming years,” said Claude Ruibal, YouTube’s global head of sports content.