SBJ/January 9-15, 2012/In Depth
Bob Hope’s name gone, but not forgotten
Published January 9, 2012, Page 16
That was back in the day when celebrities — Sammy Davis Jr., Andy Williams, Glen Campbell and Bing Crosby, to name a few — loaned their name to tournaments and acted as the host.
|The comedian and actor takes a swing at the 1990 event.
“We’ve tried to pay extra attention to the Bob Hope legacy to ensure that it remains an integral part of the tournament,” said Tom Noland, senior vice president of corporate communications at Humana.
The main area where fans will congregate near the clubhouse is called Bob Hope Square, the trophy was renamed to incorporate Hope’s name, and footage of Hope from previous tournaments will run through Golf Channel’s broadcast to pay homage to the comedian and actor.
“One of the reasons we liked this tournament so much is that Bob Hope was a legitimate fitness believer,” Noland said. “He walked after dinner every night and he lived to be 100. He exemplified what we mean by lifelong well-being.”