From The Executive Editor: Mr. Rooney From the Field of Representation Cartoon: Going up? Aussies take calculated risk for AFLW NBA campaign targets energy use Sutton Impact: You might be a ... if Cartoon: A bit foul The shift from economic to social impact From The Exec Editor: Happy Valley From the Field of Technology
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/January 2-8, 2012/Opinion
Wishes to keep fans happy and business prosperous in 2012
Published January 2, 2012, Page 14
■ A re-examination of the role and effectiveness of the NCAA. The past year taught us that the system is broken in terms of compliance, priorities, fiscal responsibility, recruiting, student-athlete conduct, coaching ethics and contractual fulfillment. Wish I had suggestions, but situations such as one-and-done in college basketball indicate that being a student might not be the priority for some of our institutions of higher learning.
■ Sports leaders assuming responsibility and taking decisive actions. The Jerry Sandusky saga has shown us that no one is more important than the integrity and mission of an organization. We need to stop thinking about how something might affect the image of a program or person and focus on stopping damaging behavior and poor decision-making.
■ Players: How about a little candor and honesty when asked about a decision you made or your future plans? Sorry, Albert: If it really was God’s plan and you were merely being obedient in going to Los Angeles, I am upset about how God is spending his time. Seems to me we have more pressing needs, although I guess I can see the fit — they are the Angels.
■ Finally, I would like Santa and the elves to really rethink this BCS through. There has to be a better system than this: Coaches voting for or against other schools because of how it might impact their own teams — and that is even if they fill out the ballots themselves. Computers, coaches, witches, warlocks — let’s give the players an opportunity to settle it on the field. Because, after all, like the Ivy League, it is all about the student athletes, isn’t it?
Selfishly, I might have my 2011 wishes come true. My Oklahoma State Cowboys beat Oklahoma, were crowned Big 12 champs and are playing in a BCS bowl, although maybe not the one they should be playing in. While my Pirates were not a .500 team, they did improve, so maybe 2012 will be my 82-win season.
Wishing you the all the best 2012 has to offer, filled with integrity, sound judgement, logical decisions, and successful business models. It is a wonderful life. Thanks for reading.
Bill Sutton (firstname.lastname@example.org) is a professor and associate director of the DeVos Sport Business Management Program at the University of Central Florida and principal of Bill Sutton & Associates. Follow him on Twitter @Sutton_Impact.