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SBJ/January 2-8, 2012/Olympics
Topps cards to highlight Team USA
Published January 2, 2012, Page 3
The last company to have a similar agreement was Upper Deck from 1993 to ’96.
The deal gives Topps its fourth major sports partnership. It also has licensing agreements in place with MLB and the NFL and UFC.
Topps struck a traditional licensing agreement with the USOC and worked with the organization to sign separate agreements with the 100-plus athletes who
In addition to Phelps and Solo, Olympians such as Abby Wambach, Allyson Felix, Lolo Jones, Ryan Lochte and others will be featured on cards. Select packs of cards will feature the autograph of high-profile Olympians such as Phelps.
|Topps will put trading cards featuring (from left) Hope Solo, Allyson Felix and Michael Phelps on store shelves at Wal-Mart, Target and hobby store locations nationwide.
“It’s names that have resonated in the past and newer names that we think will be up and coming in 2012,” Ribando said.
Peter Zeytoonjian, USOC managing director of consumer products, put the deal together with Topps. He previously worked at the NFL and has played a role in putting together other recent licensing agreements, such as last year’s USOC deal with Oakley.
Zeytoonjian said the USOC opted to do the deal because the trading cards offered a way for Americans to support and learn more about the athletes representing the country at the London Olympics.