Ole Miss revs up rewards program Labor & Agents: George's sponsors stay Pepsi takes over as NBA sponsor Beacons deliver the message World Congress: Setting the scene 5 Questions: VenueNext CEO Plugged In: Rishi Nigam, Americrown The Lefton Report: NFL and daily fantasy What marketers can learn from baseball Bright House joins Orlando City roster
SBJ/January 2-8, 2012/Leagues and Governing BodiesPrint All
■ Describe the process you go through in designing the schedule.
Pursel's planning of the MLS schedule is a nearly yearlong effort.
Photo by:MLS / SUM
■ How do you integrate requests from teams and broadcast partners?
PURSEL: I develop a questionnaire for each club, and it goes out in early September. They have to identify the number of blackout dates the stadium has and the handful of preferred dates that they absolutely want to be at home. Since the [Los Angeles] Galaxy and Chivas play at the Home Depot Center, they are the first teams I set because there is no wiggle room for changing dates. Vancouver is another challenge because they share [BC Place] with the [Canadian Football League] BC Lions. With TV partners, that is done in face-to-face meetings and verbal discussions.
■ What is the hierarchy that the TV partners have, and how do you manage conflicting requests?
PURSEL: The big markets like New York and L.A., the partners want to involve them as much as possible. ESPN is our longest [standing] partner, so we work with ESPN first. We’ve developed a relationship with them so they know there are other national TV partners involved, and we haven’t gotten to a point where we’ve had to veto a request. We’ve started working with NBC, and so far, it’s still a coordinated effort.
■ How do you accommodate the schedule of international tournaments?
PURSEL: It’s very complex with the World Cup every four years and qualifiers every two years. Our best players get called away. Those [schedules] are set in advance so they provide the framework, which helps us lay our schedule around the international calendar. With the Gold Cup and [CONCACAF] Champions League, those fall in the heart of the season and are real challenges.
■ This year the league says it will have the schedule ready by January, earlier than in years past. How did you accomplish that?
PURSEL: The process started earlier and we made key decisions earlier. We announced the home opener dates and opening weekend TV schedule to allow clubs to make plans in their home communities. It was an internal policy to accomplish that.