Citigroup to sell Scorpions, stadium Hawks flying high on and off the court Nationals introduce K Street Boxes Cavaliers requiring automatic renewal Peacock ‘just a St. Louis guy’ Nats plan events for partner networking Khan: Jaguars look to extend London deal Changes pay off for Sporting KC Warriors honored for sales/marketing Movie mogul Peter Guber's road to the sports industry
Upcoming Conferences and Events
SBJ/January 2-8, 2012/Franchises
Grizzlies make Spotlight available to suite holders
Published January 2, 2012, Page 5
“You can track who is using the suite, how much a company is entertaining in a suite, and, ideally, how much value you are getting in a suite,” said Dennis O’Connor, vice president of ticket sales and service for the Grizzlies. “We want to provide our suite holders an automated way to manage their tickets.”
The Grizzlies are the 12th NBA franchise to sign a deal with the Calabasas, Calif.-based company. Spotlight said it has 37 professional sports teams as clients.
Specific financial terms of the Grizzlies’ one-year deal with the company were not disclosed. The Grizzlies will make the ticket tracking system available to all suite holders, who will access the software from a Spotlight website portal and pay an unspecified fee to the ticketing company.
There are 59 suites at the FedEx Forum. The team may expand the software to other premium seating products, such as club and courtside seating.
Spotlight rolled out the software in the NBA during the 2009-10 season. “The No. 1 driver of our business is the tickets sitting in drawers,” said Spotlight CEO Tony Knopp.
The percentage of suite holders using the technology varies by team, but officials at the Spurs, one of the first teams to use the software, said 38 percent of their premium ticket buyers use the product.