From the Field of Social Media Cartoon: Hungry for ratings From The Executive Editor: Disruptions Golf’s outreach to women will continue From The Executive Editor: Glenn Wong Wong’s jobs span sports business Cartoon: Crossover appeal Sutton Impact: Tailoring sales staff From the Field of Communications Cartoon: A first swing
SBJ/December 19-25, 2011/Opinion
With labor peace, leagues have opportunity to grow
Published December 19, 2011, Page 34
There was a sense of foreboding about labor relations entering 2011, that we could be upon a pivotal moment in the continued growth of sports. At times, it seemed the future business models — and more importantly, working relations — were in peril. In the end, thankfully, the labor issues won’t affect the base of these leagues. We’ve seen the NFL come back just as strong as it was pre-lockout, and I believe the NBA will see healthy TV ratings Sunday that will carry on through its abbreviated season. There was residual damage, of course: people didn’t work, tickets and merchandise didn’t move. But the most compelling part is this: With long-term labor peace, the leagues must try to grow their business and mine new revenue. That’s the fun part, right? And that’s what I’ll be watching.
Everyone at SportsBusiness Journal/Daily wishes you a happy and healthy holiday season. We’ll see you in 2012.
Abraham D. Madkour can be reached at firstname.lastname@example.org.