Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
Top Stories
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50 Most Influential People in Sports Business
Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.
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Qualcomm to retitle stadium for just 11 days
One of the NFL’s oldest stadiums is getting a new name for the holidays.
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College leaders: Restoring integrity No. 1
The first large-scale gathering of college sports officials since the child sexual abuse scandals broke at Penn State and Syracuse revealed a group that seemed shell-shocked, remorseful and exhausted, but also determined to restore the country’s faith in their institutions.
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New MLS sponsors move the needle with fans
Allstate and Sheraton, MLS’s newest marketing partners, drew immediate recognition from fans this year for their involvement with the league.
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AARP pleased with NASCAR sponsorship
In the first season of its multimillion-dollar sponsorship of Jeff Gordon, the AARP Foundation claims it raised $14.1 million and donated 4 million meals to local hunger relief operations.



