December 12 - 18, 2011 Vol. 14 — No. 33

Top Stories

  • 50 Most Influential People in Sports Business

    Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.

  • Qualcomm to retitle stadium for just 11 days

    One of the NFL’s oldest stadiums is getting a new name for the holidays.

  • College leaders: Restoring integrity No. 1

    The first large-scale gathering of college sports officials since the child sexual abuse scandals broke at Penn State and Syracuse revealed a group that seemed shell-shocked, remorseful and exhausted, but also determined to restore the country’s faith in their institutions.

  • New MLS sponsors move the needle with fans

    Allstate and Sheraton, MLS’s newest marketing partners, drew immediate recognition from fans this year for their involvement with the league.

  • AARP pleased with NASCAR sponsorship

    In the first season of its multimillion-dollar sponsorship of Jeff Gordon, the AARP Foundation claims it raised $14.1 million and donated 4 million meals to local hunger relief operations.

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