More money, tech in preview centers Comcast stakes claim at SunTrust Park Breaking Ground: Orlando City plans Breaking Ground: Daytona technology Kings have lofty goal for new suites Farmers deal served its purpose Chance meeting got Allen on right track Braves hire Van Wagner Breaking Ground: Tech upgrade at Amway Daytona: Concessionaire space expands
Upcoming Conferences and Events
SBJ/December 5-11, 2011/Facilities
Compass deal lets AEG bring food to the table
Published December 5, 2011, Page 10
The deal closed in August, according to the annual report issued by Compass Group PLC, London-based parent of Compass Group North America, but was not announced until Nov. 23. No purchase price was disclosed.
|Compass-owned Levy Restaurants has handled food at AEG’s Staples Center since 1999.
For AEG Facilities, the Compass deal made sense because many of Levy’s accounts are at NBA and NHL arenas where AEG has an ownership stake, manages the building or books and markets events. Internationally, Compass/Levy runs the food at arenas AEG owns and operates in Berlin, Hamburg and London.
“This deal is a natural extension of the familiarity our two companies have developed with each other,” said Bob Newman, AEG Facilities’ chief operating officer. “Our paths are crossing in many locations worldwide.” Compass Group North America officials in Charlotte declined to talk about the deal.
Before the Compass deal, AEG had been the only facility manager without an investment in a concessions firm, sources said. Now it can bring that important aspect of operations to the table.
“Our model was to create two companies because in certain situations you are offered only the management and are working with other food service companies,” Luukko said.
“When you are in the facility management business, 99 percent of the time you deal with some form of government,” he said. “In some bids, food and management go together. Most aren’t, and you must follow the bid process.”
The same principles hold true for AEG Facilities and Compass Group as they pursue new business, Newman said.
Food consultant Chris Bigelow said, “Levy already serves most of the AEG accounts, but AEG also looks for what is best for their venues on an individual basis and sometimes that means going with another concessionaire such as Sportservice at Target Center.”
Sources say the deal with Compass Group could also provide AEG with more financial resources to help develop high-profile sports projects such as Farmers Field, the NFL stadium AEG wants to build with private funds next to Staples Center. The stadium’s concessionaire has not been selected, Newman said.
Industry sources said AEG had conversations with at least one other food service company about buying a minority stake in AEG Facilities before reaching an agreement with Compass Group. Newman would not comment on whether AEG had talks with other concessionaires.