Reader Survey

Sponsorship, Reader Survey 2011

11.28.2011

If you were a brand, would you sign quarterback Michael Vick as an endorser?

No	70.0%
Yes	24.5%
No opinion	5.5%

Respondents: 1,160

Property a corporate sponsor would most want to identify with

NFL	68.7%
MLB	12.2%
MLS	5.0%
NHL	4.7%
NASCAR	4.1%
NBA	2.3%

Respondents: 1,171

Corporate sponsor you would most want aligned with your property

Nike	20.5%
Apple	13.5%
Coca-Cola	12.1%
Anheuser-Busch	5.0%

Respondents: 1,192

If you were a chief marketing officer, would you align your brand with the UFC?

No, sport isn't a fit	55.4%
Yes, hits perfect demo	28.3%
No opinion	16.2%

Respondents: 1,158

How will sports sponsorship spending change over the next five years?

Increase dramatically	15.8%
Increase slightly	56.4%
Remain the same	15.5%
Decrease slightly	8.1%
Decrease dramatically	2.0%

Respondents: 1,162

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https://www.sportsbusinessjournal.com/Journal/Issues/2011/11/28/Reader-Survey/Sponsor.aspx

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