SBJ/November 28-December 4, 2011/Reader Survey

Sponsorship, Reader Survey 2011

If you were a brand, would you sign quarterback Michael Vick as an endorser?

No 70.0%
Yes 24.5%
No opinion 5.5%

Respondents: 1,160

Property a corporate sponsor would most want to identify with

NFL 68.7%
MLB 12.2%
MLS 5.0%
NHL 4.7%
NBA 2.3%

Respondents: 1,171

Corporate sponsor you would most want aligned with your property

Nike 20.5%
Apple 13.5%
Coca-Cola 12.1%
Anheuser-Busch 5.0%

Respondents: 1,192


If you were a chief marketing officer, would you align your brand with the UFC?

No, sport isn't a fit 55.4%
Yes, hits perfect demo 28.3%
No opinion 16.2%

Respondents: 1,158

How will sports sponsorship spending change over the next five years?

Increase dramatically 15.8%
Increase slightly 56.4%
Remain the same 15.5%
Decrease slightly 8.1%
Decrease dramatically 2.0%

Respondents: 1,162

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