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Reader Survey

Sponsorship, Reader Survey 2011

If you were a brand, would you sign quarterback Michael Vick as an endorser?

No 70.0%
Yes 24.5%
No opinion 5.5%

Respondents: 1,160


Property a corporate sponsor would most want to identify with

NFL 68.7%
MLB 12.2%
MLS 5.0%
NHL 4.7%
NASCAR 4.1%
NBA 2.3%

Respondents: 1,171

Corporate sponsor you would most want aligned with your property

Nike 20.5%
Apple 13.5%
Coca-Cola 12.1%
Anheuser-Busch 5.0%

Respondents: 1,192

 

If you were a chief marketing officer, would you align your brand with the UFC?

No, sport isn't a fit 55.4%
Yes, hits perfect demo 28.3%
No opinion 16.2%

Respondents: 1,158

How will sports sponsorship spending change over the next five years?

Increase dramatically 15.8%
Increase slightly 56.4%
Remain the same 15.5%
Decrease slightly 8.1%
Decrease dramatically 2.0%

Respondents: 1,162

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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