Reader Survey: Media, Marketing & Sponsorship Reader Survey: Best of the Rest Results of the SBJ/SBD Reader Survey Reader Survey: State of the Industry Reader Survey: Teams & Leagues Reader Survey: College Sports Reader Survey: Best of the Rest Reader Survey: NFL Reader Survey: Sponsors Reader Survey: Motorsports
SBJ/November 28-December 4, 2011/Reader Survey
Sponsorship, Reader Survey 2011
Published November 28, 2011, Page 21
If you were a brand, would you sign quarterback Michael Vick as an endorser?
Property a corporate sponsor would most want to identify with
Corporate sponsor you would most want aligned with your property
If you were a chief marketing officer, would you align your brand with the UFC?
|No, sport isn't a fit||55.4%|
|Yes, hits perfect demo||28.3%|
How will sports sponsorship spending change over the next five years?
|Remain the same||15.5%|