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SBJ/November 28-December 4, 2011/Reader Survey
Sponsorship, Reader Survey 2011
Published November 28, 2011, Page 21
If you were a brand, would you sign quarterback Michael Vick as an endorser?
| No | 70.0% |
| Yes | 24.5% |
| No opinion | 5.5% |
Respondents: 1,160
Property a corporate sponsor would most want to identify with
| NFL | 68.7% |
| MLB | 12.2% |
| MLS | 5.0% |
| NHL | 4.7% |
| NASCAR | 4.1% |
| NBA | 2.3% |
Respondents: 1,171
Corporate sponsor you would most want aligned with your property
| Nike | 20.5% |
| Apple | 13.5% |
| Coca-Cola | 12.1% |
| Anheuser-Busch | 5.0% |
Respondents: 1,192
If you were a chief marketing officer, would you align your brand with the UFC?
| No, sport isn't a fit | 55.4% |
| Yes, hits perfect demo | 28.3% |
| No opinion | 16.2% |
Respondents: 1,158
How will sports sponsorship spending change over the next five years?
| Increase dramatically | 15.8% |
| Increase slightly | 56.4% |
| Remain the same | 15.5% |
| Decrease slightly | 8.1% |
| Decrease dramatically | 2.0% |
Respondents: 1,162
