SBJ/November 28-December 4, 2011/Reader Survey

Motorsports, Reader Survey 2011

Biggest challenge facing NASCAR in the year ahead

TV ratings 28.9%
Attendance 23.1%
Mainstream appeal of drivers 18.1%
Rising cost of sponsorships 11.9%

Respondents: 830


Grade Brian France’s performance as chairman and CEO of NASCAR

A 7.1%
B 46.5%
C 36.8%
D 6.8%
F 2.8%

Respondents: 1,036

Property best positioned for growth

IZOD IndyCar Series 40.7%
AMA Supercross/Motocross 29.1%
NHRA 15.3%
American Le Mans 12.5%

Respondents: 752

 

Sponsor that does the best job activating around NASCAR

GoDaddy.com 12.8%
Sprint Nextel 11.8%
Anheuser-Busch (Budweiser) 9.0%
Lowe’s 8.1%

Respondents: 892


Biggest challenge facing the IZOD IndyCar Series in the year ahead

TV ratings 33.6%
Marketing its drivers 31.2%
Attendance 19.6%

Respondents: 756

Grade Randy Bernard’s performance as CEO of the IZOD IndyCar Series

A 5.0%
B 35.0%
C 45.1%
D 10.5%
F 4.5%

Respondents: 737

Return to top

Related Topics:

Reader Survey

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug