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Reader Survey

Media, Reader Survey 2011

Favorite TV play-by-play personality

Bob Costas 29.7%
Al Michaels 23.7%
Jim Nantz 20.6%
Gus Johnson 20.1%
Joe Buck 17.5%

Note: Respondents could make up to three selections
Respondents: 1,106


Event that is produced the best on television

Super Bowl 35.1%
Masters 24.0%
Final Four 18.5%

Respondents: 1,156

Favorite major league website

MLB.com 29.3%
NFL.com 19.2%
NHL.com 11.9%
MLSSoccer.com 7.6%
NBA.com 7.5%

Respondents: 1,218

League/property with the best overall digital strategy

MLB 31.2%
NFL 24.2%
NHL 10.6%
NBA 10.1%
MLS 5.0%

Respondents: 1,218

Favorite sports-related mobile app

ESPN ScoreCenter 24.1%
MLB.com At Bat 17.7%
March Madness on Demand 9.3%
NHL GameCenter 5.8%
NFL Mobile 5.3%

Respondents: 1,218

Favorite independent sports website

Yahoo! Sports 32.1%
Deadspin 16.4%
Bleacher Report 11.3%
USA Today Sports 10.5%

Respondents: 1,102

Media group that has the best chance to cut into ESPN’s sports media dominance

NBC 42.9%
Fox 18.9%
Nobody 15.3%

Respondents: 1,149

 

Favorite TV game analyst

Cris Collinsworth 25.0%
Kirk Herbstreit 22.2%
Troy Aikman 18.5%
Jon Gruden 15.9%
Jay Bilas 13.6%
John McEnroe 13.1%

Note: Respondents could make up to three selections
Respondents: 1,100


Favorite sport-specific studio show

College GameDay (ESPN, football) 36.3%
Baseball Tonight (ESPN) 23.8%
MLB Tonight (MLB Network) 14.4%
Football Night in America (NBC) 11.9%
Fox NFL Sunday (Fox) 11.9%
Inside the NBA (TNT) 10.3%

Note: Respondents could make up to three selections
Respondents: 1,122

Favorite network-affiliated sports website

ESPN.com 72.4%
CBSSports.com 10.9%
NBCSports.com 6.4%
Turner-SI digital 5.5%
FoxSports.com 4.0%

Respondents: 1,133

Network that does the best job covering the NFL

ESPN 35.9%
Fox 25.5%
CBS 15.2%
NBC 11.7%
NFL Network 11.7%

Respondents: 1,119

Does ESPN need a strong competitor?

Yes 65.1%
No 26.4%
No opinion 8.5%

Respondents: 1,149

Sports network that consistently has the highest production values

ESPN 35.3%
NBC 17.5%
They are basically the same 16.8%
CBS 11.4%
Fox 10.7%

Respondents: 1,130

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