Reader Survey: Media, Marketing & Sponsorship Reader Survey: Best of the Rest Results of the SBJ/SBD Reader Survey Reader Survey: State of the Industry Reader Survey: Teams & Leagues Reader Survey: College Sports Reader Survey: Best of the Rest Reader Survey: NFL Reader Survey: Sponsors Reader Survey: Motorsports
SBJ/November 28-December 4, 2011/Reader Survey
You came, you saw, you voted
Now see the results of how you weighed in on more than 100 questions about the sports business.
Published November 28, 2011, Page 17
Among the highlights:
■ The UFC continues to get some love, but readers aren’t ready to put both feet into the octagon. Only three other sports properties ranked higher when readers were asked which property is the most innovative, and only two outranked the UFC when readers were asked about properties with the most growth potential. Yet 55 percent of readers said they wouldn’t align their brand with the UFC.
■ When it comes to the marquee events in college sports, it isn’t even close. A whopping 84 percent of voters said they’d take March Madness over the BCS (13 percent). Perhaps some fallout from alumni of schools that were shunned in previous bowl seasons?
■ Did Comcast/NBC overpay for Olympic rights? You bet, said 62 percent of voters.
■ A total of 65 percent of readers said they think ESPN needs a strong competitor, and 43 percent said Comcast/NBC has the best chance of cutting into ESPN’s sports media dominance.
■ Social media continues to catch fire, with nearly 76 percent of readers saying they are active on Facebook (compared with 62 percent when the question was last asked in the 2009 survey), and 58 percent saying they are active on Twitter (compared with 42 percent in the 2010 survey).
■ Readers like a good scrap, as nearly 70 percent said that player fighting is a key part of the NHL game and shouldn’t be banned by the league.
■ If the NFL returns to the Los Angeles market, where will the stadium be? An overwhelming majority of voters, nearly 78 percent, gave the nod to Farmers Field at L.A. Live. Fewer than 10 percent said City of Industry.
Once again, Turnkey Sports & Entertainment provided technical support for the survey, which was conducted online
The highlights in the pages that follow show only the top vote-getters in each of the categories.
About YOU and the industry
Teams and leagues
Labor and agents
Best of the Rest