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SBJ/November 21-27, 2011/Idea Innovators
John Pacino, ESPN
Published November 21, 2011, Page 20
Senior Manager, Product Development
ESPN executives believed the site would perform better if its focus switched from library programming to live events, and the company called on John Pacino to oversee that switch. The move has been an unqualified success. Distributors cut deals to access the site, now called ESPN3. The site set usage records during the 2010 World Cup.
“John hasn’t met a challenge that he is not willing to take on,” said Damon Phillips, ESPN3 vice president. “He has the unique ability to take complex business issues and create simple technical solutions. He is then able to articulate those solutions in terms that non-technical people can understand.”
Pacino said the experience was a typical one for him at ESPN: collaborative and forward-thinking.
“Collectively, we all come up with ideas and help make the products grow,” he said.
Pacino has helped stream ESPNNetworks.com, which streams ESPN’s linear TV channels to broadband. He also helped bring ESPN’s mobile apps to reality, including WatchESPN.
Currently, he’s working on figuring out how to guide users through ESPN3’s content.
“You’re going to see a more personalized experience as our content grows on ESPN3,” he said. “It’s getting unruly to navigate through 20 college football games that are playing all at once.”