SBJ/November 21-27, 2011/Idea Innovators
Cam Weber, EA Sports
Published November 21, 2011, Page 17
General Manager, American Football
Thanks to online, social and mobile platforms, those days are now a fast-fading memory. Gaming is now a vibrant, fully in-the-moment industry, and Cam Weber, EA Sports’ general manager for American football, has been at the forefront of the historic shift.
Running the company’s two most popular sports games in the U.S., “Madden NFL” and “NCAA Football,” Weber has been a key architect of a broad movement that has seen the titles successfully extend to the iPad, iPhone, Android, Facebook and other emerging platforms.
“There is a much larger audience than just the console, people sitting on the couch playing at home,” Weber said. “So the big question we’re working on is how we spread the gaming experience across all of these devices, but at the same time tie all those experiences together in a single narrative with the user maintaining continual progress through the game.”
Before leading EA Sports’ American football games, Weber worked at the company’s Vancouver studios, helping produce the mega-popular “FIFA” soccer series and boxing franchise “Fight Night Champion.” But as a former player and then quarterbacks coach at NCAA Division II school Simon Fraser University in British Columbia, Canada, Weber is now using his own on-field experiences to further the realism of the football games.
“That authenticity is so important, and there’s still more we can do,” he said. “With more developments happening around motion-based gaming and things like [Microsoft’s] Kinect, there’s a huge opportunity for us in games like ‘Madden’ to be creative around things like the two-minute offense.”