SBJ/November 21-27, 2011/Idea Innovators
Adam Ritter, MLB Advanced Media
Published November 21, 2011, Page 18
Senior Vice President of Wireless
MLB Advanced Media
But Ritter, MLB Advanced Media’s senior vice president of wireless, not only has made it all work, but he’s helped keep the company’s trailblazing reputation intact with advancements that include live game video across the entire league schedule for mobile and in-game mobile food ordering at the ballpark for several teams.
“There are a number of key things unique to baseball,” Ritter said, “playing every day, the intense interest in stats, analytics and information that our fans have, that really lend themselves incredibly well to mobile. You marry that up with the advancements we’ve seen in recent years in mobile hardware, software and distribution platforms like iTunes, the opportunity for us to do great things and innovate is immense.”
Perhaps the clearest indicator in the importance and growth of mobile to MLBAM arrived last July when MLB.com derived more than half of its site traffic from mobile devices. The roughly equal split in traffic between the wired Internet and mobile devices is far greater than MLB.com’s key competitors, and happened ahead of even optimistic internal projections.
“Fragmentation in the space is going to remain an issue,” Ritter said. “But with emerging things like near-field communication, that link between mobile and the physical world is going to get even stronger.”
— Eric Fisher