Islanders look back and to future From the Field of Marketing Rebrand conveys MLS’s confidence Statues, schooling and ‘HD on steroids’ From the Executive Editor Agents, firm seek bankruptcy protection Cartoon: All the king's horses … Ryder Cup a ‘crowning moment’ ADs unsure what new freedom will cost Nets prep for playoffs minus mainstays
MetLife Stadium’s “anti-knucklehead” unit will be roaming the stands at Sunday’s Buffalo Bills-New York Jets game, searching for troublemakers. The team is only one of MetLife Stadium’s approaches to fan behavior, as pro teams and facilities continue to explore ways to improve how their patrons act, from the moment they enter parking lots to when they leave after the game. In one of the newest tactics, MetLife Stadium has adopted its version of traffic school for game-day offenders.
In a move that could significantly alter the facility consulting and development space, three-year-old Legends Hospitality Management has acquired one of the leading sports research and venue marketing firms. Legends, the joint venture involving the Dallas Cowboys, the New York Yankees and two private equity groups, has bought CSL International and CSL Marketing Group,which founder Bill Rhoda developed into major forces in facility development. The deal instantly gives Legends a dominant position among companies that help teams develop and market premium seating for their buildings.
More than a decade after launching a league-branded magazine that folded after about three years, the NFL is again trying its hand at publishing. It has reached a licensing agreement with a relatively unknown publisher, Dauphin Media Group, to produce NFL Magazine, a monthly title debuting next month with 128 pages and a cover price of $5.50, or an annual subscription rate of $19.90. The league is projecting an initial circulation of 400,000.
With the ugly undercurrent of a child sexual abuse investigation engulfing Penn State University, the embattled school hasn’t even begun to determine the impact on its $92 million athletic business. At some point in what’s certain to be a long healing process, Learfield Sports will refocus on selling Penn State sponsorships and advertising, IMG College will get back to the business of selling Nittany Lions tickets, and the school will resume its search for a company to install new video boards in each end zone of Beaver Stadium.
SportsBusiness Journal shines a on "Idea Innovators" — it’s a focus on innovation, the ideas behind it and the people who make it all possible. They are the people who are changing sports, or at least how we view and enjoy sports, consume and sell them.
- The essence of innovation
- Alex Blum, KIT Digital
- James Carnes, Adidas
- Rick Cavallaro, Sportvision
- Greg Dacyshyn, Burton Snowboards
- Bruce Goldfeder, CBS Sports
- Kevin Haley, Under Armour
- Gary Hartley, Fox Sports
- Michael Her, NeuLion
- Priya Narasimhan, YinzCam
- John Pacino, ESPN
- Asim Pasha, Sporting Kansas City
- Adam Ritter, MLB Advanced Media
- Alex Turnbull, PGA Tour
- Nan Zi Wang, Comcast Sports Group
- Cam Weber, EA Sports