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SBJ/November 14-20, 2011/Opinion
New York City is already a two-marathon town
Published November 14, 2011, Page 20
We are cognizant of the path Fred Lebow took many years ago and fully believe that a second major local marathon should be a locally grown product that builds its support organically. Any simple market analysis indicates there is a market for more marathons in New York City.
Competitor is running into walls here for exactly the same reason Wal-Mart and many other national chains have. New York doesn’t embrace cookie cutter products; New York embraces innovation and small business, and New York City is indeed already a two-marathon town.
New York City
Lastoe is founder of New York City Runs Inc.