SBJ/November 14-20, 2011/Media

Stats-XOS deal blends data, media

Stats LLC has signed a five-year partnership with XOS Digital to combine their respective football coaching and player evaluation products, ICE and Thunder HD.

Stats will take the wide variety of statistics, scouting reports, medical information and contractual data from its ICE, an acronym for Integrated Collaboration and Evaluation, and blend it with XOS’ Thunder, which has its foundation in video-based analysis.

The companies will participate in an undisclosed revenue-sharing agreement, with Illinois-based Stats leading efforts on product integration and technology and Florida-based XOS managing the bulk of the sales efforts.

“What we’ve done is really brought together the best of the data and analytics with the best of the media and video-based tools, and merged them into one seamless platform,” said John Pollard, general manager of Stats’ sports solutions group. “There was no need to replicate what they’ve done. They’ve got a very good installed base with Thunder, and video is not our core strength. Instead, we’ve made each other stronger.”

With the combined products, client teams will be able to isolate more than 160 performance metrics for any of their players and then immediately see clips of every instance of those plays. Among those metrics is Stats’ base of proprietary statistics, including burned defenders, quarterback alignment and play direction.

XOS has more than 100 NFL and college football clients for Thunder HD. Stats has about a half-dozen NFL clients using ICE or near contracts to do so.

The companies will be heavily promoting their co-branded offering during the American Football Coaches Association national convention in January and the NFL combine in March.

The combined platform carries a base cost of about $50,000.

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