October 31 - November 6, 2011 Vol. 14 — No. 27

Top Stories

  • USA Today beefs up sports

    Gannett and USA Today are getting serious about sports, with a major refocus and investment that includes the hiring of top names in editorial, marketing and sales to fill an expanding USA Today Sports Media Group.

  • NHL sells title rights in Canada to All-Star events

    The NHL has signed Canadian quick-service restaurant Tim Hortons as the title sponsor in Canada for its 2012 All-Star Weekend, the first such title sponsor for the NHL and believed to be the first among the Big Four sports.

  • NBA ad sales data show true cost of canceling games

    While negotiators were scrambling late last week to reach an agreement to end the four-month-old NBA lockout, an analysis of newly released data show the total amount spent by advertisers last season, excluding the NBA Finals, was $627.7 million, a figure that the networks would be hard-pressed to match if there is a significantly altered season. Given the strong ad sales market for televised sports and the popularity — and ratings growth — of the league last season, advertisers were expected to pay up to a 10 percent increase in ad rates. That could have pushed total ad sales revenue this season to close to $700 million given a full 82-game NBA schedule.

  • Is New York City a two-marathon town?

    As Competitor Group President Scott Dickey walked among the 6,000 or so sweaty runners who finished the Oct. 22 Rock ’n’ Roll New York 10K, he listed the ways the company’s inaugural New York City race could improve. Sponsor activation was small. City officials denied live music along the course and confined the route to the four-mile loop inside Brooklyn’s Prospect Park. When compared with Competitor’s 42 other global Rock ’n’ Roll races, several of which attract more than 30,000 participants and dominate entire municipalities, the New York race was tiny. Still, despite its modest appearance, the Brooklyn race represented a crucial beachhead for Competitor in New York, arguably the country’s most challenging running market.

  • Managing The Message: Why It's Harder Than Ever

    The fundamentals of public relations remain the same. It’s all about the message. Forming it. Shaping it. Delivering it. Responding to it. That is still what communications professionals are charged with doing and expected to master. But how they do that job today is radically different from what it was a decade ago because the wireless world has sped up the delivery of news, facts, rumors and opinions. We convened a roundtable of six experts in New York earlier this month to talk about the issues they face and how they are dealing with them.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug