SBJ/October 24-30, 2011/Franchises

Packers getting $476K from state as part of raffle game launch

The state of Wisconsin will pay the Green Bay Packers $476,000 as part of the launching of a raffle game in partnership with the team.

The Packers and Wisconsin Lottery recently announced the raffle that is offering a chance to win trips to all of the Packers road games in 2012. Raffle tickets of $2 each or three for $5 will be sold from Oct. 1 to Nov. 2. The grand prize is four tickets and accommodations to all 2012 road games. Other prizes include 75 tailgate ticket packages for two at Lambeau Field in Green Bay and 100 Packers Pro Shop gift cards worth $300 each.

This is the third year the Packers have teamed up with the Wisconsin Lottery. Previous games have given away tickets to Lambeau Field, cash and Packers Pro Shop gift cards. This year’s game is the first raffle-style game to be offered by a state lottery and an NFL team, state officials said.

According to information provided by the state of Wisconsin Lottery, $260,000 was paid to the team for the right to use the Packers’ name and logo, along with an additional $216,000 to purchase tickets, transportation and accommodations for all Packers regular-season road games in the 2012 season, along with any playoff games.

Over the three years, state records show the lottery has paid the Packers a total of $1.42 million in licensing fees and to purchase the prizes.

Packers officials could not be reached for comment.

Mark Kass is editor for The Business Journal Serving Greater Milwaukee, an affiliated publication.

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